10 Distinctive Methods to Use Instagram Guides for Advertising

Instagram Guides is one of the newest features in the app. It may have got under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020.

Fortunately, that’s exactly what Instagram guides are meant to put things on your radar for. If you want to stay up to date on Instagram marketing tips and updates, Hootsuite already has a guide for that.

If you’re just here to learn more about how-tos, we’ve got a how-to for that too – in blog format only. Learn how to make Instagram guides, how to use them for your business, and more.

Bonus: 14 time-saving hacks for Instagram power users. Get the list of secret shortcuts the Hootsuite’s own social media team uses to create thumb-stopping content.

What are Instagram guides?

Instagram guides are a cross between Instagram carousels and blog posts. They can be created using pre-published posts, locations, or product lists from the creator’s account or from public accounts. Each manual includes a cover picture, title, introduction, and optional descriptions for entries.

Instagram leads layout

Source: Instagram

The first inspiration for guides was traveling. Given the global travel bans, Instagram has decided to launch the feature with a wellness theme in May 2020. In November, Instagram expanded the functionality for all users and topics.

Once created, guides will appear on their own tab on a person or brand’s profile and can be shared in stories or direct messages. Entries can be edited, added, or removed as desired by the account holder.

How to use Instagram guides

New to creating Instagram guides? Follow these steps to create guides with articles, products, or places.

How to make an Instagram guide with posts

1. In your profile, click the plus sign in the upper right corner.

2. Choose Conduct.

3. Tap Contributions.

4. Select a post from your feed or a saved post published by other public accounts.

5. Tap Next.

6. Add the title and description of your guide. If you want to use a different cover photo, tap Change cover picture.

7. Review the pre-filled place name and edit it as necessary. If you want, add a description.

8. Tap Add space and repeat steps 4 through 8 until your instructions are complete.

9. Tap Next in the upper right corner.

10. Tap share.

How to Make an Instagram Guide with Products

1. In your profile, click the plus sign in the upper right corner.

2. Choose Conduct.

3. Tap Products.

4. Search by account for the list of products you want to include. If you have saved the product on your wish list, you will find it there too.

5. Select the product that you want to add and tap Next. You can add multiple posts for a single post if available. They are displayed like a carousel.

6. Add the title and description of your guide. If you want to use a different cover photo, tap Change cover picture.

7. Review the pre-filled place name and edit it as necessary. If you want, add a description.

8. Tap Add products and repeat steps 4 through 8 until your instructions are complete.

9. Tap Next in the upper right corner.

10. Tap share.

How to Create an Instagram Guide with Places

1. In your profile, click the plus sign in the upper right corner.

2. Choose Conduct.

3. Tap Puts.

4. Search for a geotagged location in your saved folder or use one of your pre-published posts. If you are looking for geotagging, select the post you want to include.

5. When you have selected an article, click on Next.

6. Add the title and description of your guide. If you want to use a different cover photo, tap Change cover picture.

7. Review the pre-filled place name and edit it as necessary. If you want, add a description.

8. Tap Add space and repeat steps 4 through 8 until your instructions are complete.

9. Tap Next in the upper right corner.

10. Tap share.

Tip: If you want to include certain pictures in a place guide, first create a folder for them. For this to work, these posts must be geotagged.

10 ways to use Instagram guides for your business

Not sure where to start with Instagram guides? Let these examples inspire you.

Create a gift guide

Instagram guides are an easy way to turn product lists into gift guides for Christmas, Mother’s Day, and other holidays.

Afrocenchix has created a Christmas shopping guide with their catalog, and The Lip Bar has a guide that focuses on simple, affordable gifts for beginners.

Looking for gifts for botanical lovers? Vintner’s Daughter has you covered.

Christmas gift guide

Make a list of tips

Hootsuite’s 7 Instagram Tips For 2021 guide is based on an article posted on the Company Blog (read it here).

Each tip has a different brand post that provides a specific example of inspiration. You can find more marketing summaries on Instagram’s business account.

List of tips

Collect posts under one topic

Most of the companies on Instagram offer multiple products and services. Reorganize your feed with an Instagram guide that rounds up related posts.

For example, Hot For Food publishes vegan snacks, meals, desserts, and more. But those purely looking for dessert ideas can find them using the guide: Just Dessert Stuff.

The Red Bull Training Day Guide brings together the “Day in Life” series.

Collect posts under topic

Make a ranking

Present your bestsellers, most popular articles or top recipes.

If you’re running a contest that invites entrants to vote for their favorites, post the results in an Instagram Guide format.

Create a draft for a national sports league? Probably not, but this NBA 2020 draft guide is all net.

Create ranking list

Share a brand story or message

Create an Instagram guide that introduces new followers to your business and its values.

The guide by French jewelry designer Louise Damas describes the company’s history with articles on the founders, processes, unique pieces and the ladies-first approach.

Share brand story or message

Guides can also be used to break down new initiatives, highlight social responsibility efforts, or celebrate milestones.

The guide from Instagram boss Adam Mosseri thanks for the app’s birthday. Here’s a guide on how the Lakers made it to the NBA Finals. Arizona State University’s Guide Celebrates ASU 2020 Achievements.

Provide step-by-step instructions

Do you run a series of advisors or do you offer instructions on Instagram? Put the posts together for easy, step-by-step instructions.

For example, Headspace has summarized its Money Smart Monday posts into a four-step guide that is all about “How to Get Your Finances Under Control”.

Provide step-by-step instructions

Would you like to learn how to make your Instagram shop shine? Instagram has a guide for this.

Complex topics can also be extracted here. The American Foundation for Suicide Prevention’s guide shows people how to have real convos on mental health.

Shout out to others in your community

Create a guide that sheds light on members of your community, shares some love, or builds your network.

While Afrocencnix has a guide on its own products, it has also created a guide that sheds light on various UK Black companies.

Yo Soy AfroLatina has a guide to its favorite small businesses.

The Secret Mountain uses a location-based guide to advertise the indie booksellers who have their titles in stock.

scream community members

Collaborate with a creator

Guides open up a new way for brands to work with influencers, developers and celebrities.

Everlane recruited actor Tommy Dorfman, actress Olivia Sui, and model and actress Lenya Bloom to curate gift guides with their products.

Companies could create guides that include all of their brand ambassadors, work with influencers to create guides for their account, and more.

to work with a creator

Share a travel guide

It’s no surprise the travel industry jumped on Instagram Guides.

Tourism Australia’s Instagram account includes travel guides for Gippsland, the Blue Mountains and Kangaroo Island.

Tourisme Quebec’s guide covers Montreal’s Chinatown in French and English. Here, too, brands might want to think outside the box. Share a campus tour or map of all company locations.

share a travel guide

Promote causes and provide resources

For companies involved in social causes and engaging in social activism, Instagram guides provide a place to summarize their efforts and share resources.

The Instagram Act for Racial Justice Guide curates key statements shared by the community.

Teen Vogue’s guide unpacks sex, dating, and relationships.

Promote causes such as racial justice

The best thing about guides? You don’t necessarily have to create brand new content. The easiest way to get started is to take a look at what you’ve already posted on Instagram and group your content into categories that your followers will find useful.

What’s stopping you? Time to create your first Instagram guide!

Save time managing your Instagram presence with Hootsuite. From a single dashboard, you can schedule and post posts right on Instagram, engage the audience, measure performance, and run all other social media profiles. Try it for free today.

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