Instagram carousel posts are one of the most versatile tools you can use to achieve your goals on Instagram.
With the right strategy, you can increase your engagement, reach new audiences, and even increase product sales.
Not sure where to start? In this blog post, we’re going to share 11 creative ways you can use Instagram carousel posts for your brand or business:
11 Ways To Use Instagram Carousel Posts On Instagram:
- Promote a new product
- Share a before and after
- Give personalized recommendations
- Share brand stories
- Immerse yourself in the details
- Present customer reviews
- Share your outtakes
- Round off user-generated content
- Promote engagement
- Share event recaps
- Bring creativity to your feed
# 1: Promote a new product
Instagram carousels are a great way to share multiple pictures, videos, and text graphics in one post with your audience. This is a great way to introduce a new product to your audience.
Maybe you want to share product variations like different colors or styles, or maybe you want to highlight some important details in your post.
Take Smash + Tess for example. As part of their launch for an upcoming collection, they used carousel posts to share photos of the various items in the new collection being worn by different models.
Not only does this allow audiences a deeper look into the quality of their products, but it also adds additional contextualization to how products can be worn or styled – a great way to drive more conversions.
And you don’t have to have just one physical product to reap the value of carousels. You can always share customer reviews, demo videos, or educational content tailored to your specific industry or niche.
Regardless of your product, carousel posts are a great opportunity to celebrate the details of your new product with your audience.
Schedule and schedule your Instagram carousel posts in advance with Later! Available on all paid plans.
# 2: share a before and after reveal
There’s something so satisfying about a transformation, and Instagram carousel posts are one of the best ways to deliver a good before-and-after post.
Watch how @golde uses carousel posts of UGC content to uncover the before and after skin care transformation:
Before and after revelations are a great way to show the real impact of your product or service. This is a highly effective sales technique.
In addition, the promise of an exposure often arouses curiosity and leads to more wiping through.
This is a win-win situation as not only does your audience interact with your content, but the Instagram feed algorithm detects that extra engagement and makes it known to a new audience.
TIP: Enhance your engagement opportunities by asking your audience to comment on which version they prefer.
# 3: Give personalized recommendations
With Instagram carousel posts, it’s easier than ever to create content that targets a range of audiences. This increases both your reach and engagement.
For example, the SPF skin care brand Supergoop! Uses carousel posts to provide various location-based SPF recommendations.
By using carousel posts in this way, Supergoop! offer targeted advice without alienating the general public.
This type of hyper-personalized post is often used to provide tailored recommendations for different skin types or concerns, eye or hair colors, or astrological signs.
With a little creative energy, this concept can be used for almost any product or service. If you’re lacking inspiration, start with your target audience. Think about how your customers can be categorized and how your products or services can be positioned as solutions for each category.
# 4: share brand stories (without ruining your aesthetics)
Instagram carousel posts are a great way to share more personal brand stories on Instagram without disrupting a carefully curated feed.
The trick? Just make sure your first carousel photo matches your Instagram aesthetic, then add almost any photo – no matter how grainy – to your post.
This can be a very powerful way to share your personal brand stories on Instagram, such as: B. Pictures of your first office, early product sketches or a snapshot from your first company meeting.
Watch as Chupi’s founder shares a throwback that shares her company’s journey.
Likewise, you can use this technique to introduce members of your team or share photos from a volunteer activity your company has participated in.
These are all great ways to build a stronger connection with your audience – and can really serve to humanize your brand on Instagram.
Do you want to improve your Instagram aesthetic? Preview your feed before posting with Later’s Visual Instagram Planner!
# 5: dive into the details
Unlike standard photo postings, Instagram carousel posts are a great opportunity to showcase finer details and close-ups to your audience.
Style influencers regularly use carousel posts this way to refine a specific detail and give their followers a closer look at what they’re wearing and how they’re styling the look.
And it’s not just influencers who are embracing this trend. Brands like House of Hayla share multiple photos of their product on Instagram so that their followers can take a closer look at these important details.
# 6: Showcase your customer reviews
A brand’s success is often heavily influenced by customer reviews – and if you get good ones, it makes a lot of sense to share them via Instagram carousel posts.
Sharing positive reviews with your followers is a great way to increase your visibility, generate interest in your product or service, and build brand trust on Instagram.
Instagram is a fantastic channel to share your customer reviews, and carousel posts are a great way to really get the point home and drive more sales.
# 7: share your outtakes
Sharing multiple variations of the same shot on an Instagram carousel post is a big influencer trend – and a great technique for that extra engagement boost.
The concept is simple: share a handful of additional photos alongside the winning shot.
Your additional photos could be a handpicked collection of your favorite photos – and if you want to be more personal, you can always share some of the fun outtakes in an Instagram versus Reality post.
This strategy is a great way to use up those extra footage on your camera roll while encouraging more positive signals for the Instagram algorithm.
# 8: Round off your User Generated Content (UGC)
Aside from customer reviews, UGC is one of the most trusted forms of content to share on your Instagram account.
With an effective UGC strategy, you can increase brand loyalty, strengthen the sense of community in your channel, and drive more product sales. It’s like a peer-to-peer review on a scale.
And what’s better than a single piece of UGC? Well, lots of pieces from UGC.
For example, ADAY curates a summary of posts from its community in its “Proud Outfit Repeaters” series.
This provides their wider audience with valuable styling context while encouraging members of their community to jump on the UGC train for the chance to be featured.
Later has a slew of tools to make it as easy as possible to find great user-generated content for your social strategy – from finding hashtags to profile tags and mentions!
# 9: Encourage Engagement With A Call To Action
Instagram carousel posts are more engaging than standalone posts because of their interactive nature, but they don’t have to stop there.
You can drive even more engagement by adding a quick call to action to your carousel post captions.
This can be as simple as asking your followers to comment on their favorite photo on the lineup.
By creatively combining a carousel post with a call to action, you can effectively create a poll that your followers can participate in. This can be an amazing way to encourage more comments.
# 10: share event recaps
Using Instagram carousel posts to showcase photos of recent events is a great strategy for brands.
The ability to share multiple photos and videos that capture the energy and atmosphere of your events without having to spam all of your followers with multiple posts is a huge perk.
For those who attended your event, tagging them on a photo is a great way to say thank you and remind them of the fun they had – and for those who missed it, it is perfect for creating FOMO for your next event.
With the ability to share multiple photos and videos in a single post (instead of posting multiple photos and videos in a row), you can share relevant content without spamming your followers.
# 11: make your Instagram feed more creative
Lastly, carousel posts can be a great way to add some creative flair to your Instagram account.
With the rapid growth of photo editing apps, it’s easier than ever to turn your carousel posts into eye-catching design statements.
Apps like SwipeMix and Scrl make it easy to create beautiful collages in your carousel posts while blending the edges of your photos together for a cool visual effect.
Whether you’re launching a new line of products or can’t decide which photo to post, Instagram carousel posts are one of the most versatile and easy-to-use features out there.
In addition to adding depth to your Instagram feed, carousel posts can also give you more flexibility in sharing content without spamming your followers.
You can now schedule Instagram carousel posts with Later – available on all paid plans.
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.