How can B2B companies recognize when it is finally time to invest in a CRM (Customer Relationship Management) system?
The signs tend to vary between internal groups.
For sales teams, indicators that it is time to get a CRM can be that they are tired of constantly entering customer details and keeping track of the tasks.
For marketing teams, indicators can pose challenges with understanding campaign ROI and combining leads from different channels into one funnel.
The following infographic from NetHunt covers these and other signs and how implementing a CRM can help address common challenges facing B2B marketing and sales teams.
Take a look at the infographic: