Who doesn’t love a jam made from fresh fruit from the farm? Especially when this jam is trolling a film company that forgot to buy the url to one of their most anticipated sequels.
In an inspired stunt, a jam company bought the URL SpaceJam2.com – and they plan to sell it to Warner Brothers in anticipation of marketing their 2021 sequel to Space Jam with LeBron James. The video promoting this URL, and also a farm-fresh berry jam, are worth their weight in gold.
It starts with an elderly farming couple walking through their berry orchards and picking fruit for a jam they say every meal feels like a fresh Sunday afternoon in the country.
Oh, and you can buy their website SpaceJam2.com too. The point sways back and forth between the Space Jam recipe # 2 descriptions and the ripping of WB because of the unsecured website that the folk farmers are selling for just $ 1 million (or some reasonable offering) what “This could be what you really need to thrive your jam and / or film business. “
The campaign was launched by ex-Wieden + Kennedy and BBDO advertisers, the creative Hunter Fine and the commercial director Peter Marquis. The two saw an opportunity when they discovered that SpaceJam2.com was available. Then they started a jam company with the hope that the url would be bought by the film company. The jam is actually for sale on the website where you can also add the url to your cart.
As an incentive, the creatives vowed to share the profits of this sale with a charity of the buyer’s choice.
Fine said, “Wow – Warner Bros. must be so baffled that they missed this prime time url we bought for our Space Jam 2 spread. As humble jam makers, we feel bad. That’s why we’re offering them the unique PR opportunity at a completely realistic price of $ 1 million. One would have to really hate charity and jam to not accept this offer. “
The team is encouraging prospective buyers to get in touch and submit a bid at [email protected]