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What are the Different Types of Digital Marketing

Nov 19

Different Types of Digital Marketing

Rogers spoke about the most common methods of Here's a brief description:

  • SEO stands to search engine optimization (SEO).

SEO is designed to rank websites higher in Google search results. This will bring more people to your website via search engines. These include the keywords you use, the links to the site from other sites, and the structure of the website.

How can you improve your website's search engine optimization? SEO is complex. This depends on Google's latest algorithm. These are key elements that SEO strategists and marketers must know about today’s SEO system.

  • Indexing content

  • Good link structure

  • Keywords and targeted keywords

  • Pay-per-click (PPC) (PPC)

A laptop display shows the data behind a digital marketing campaign that uses pay-per-click.

The term Pay per Click is used to describe paid ads and promoted search engine results. It is similar to SEO and can be used to increase search engine traffic.

This pay-per-click advertising covers ads that appear at the top and sides of search results pages, ads that are displayed while browsing the internet, and commercials that appear before YouTube videos.

Pay per click is different than SEO because you only pay for the results. With pay-per-click advertising, you can spend nearly any amount.

  • Social Media Marketing

This includes everything a company does through social media.

To be successful in social media, you must organize and be consistent. Marketers shouldn't use automation to solve problems. Users will quickly see if there isn’t a human behind the posts.

  • Content Marketing with

Content marketing is a combination of narrative and information sharing that increases brand awareness. It aims to encourage readers to become customers. You could sign up for an email newsletter, request more information, purchase something, or join a mailing list.

  • Marketing via email

Rogers believes that email remains one of the most powerful marketing tools despite the rise of mobile apps and social media.

  • Marketing on the Go

This digital marketing strategy focuses on reaching your target audience through their smartphone or tablet.