Link Building Keys to Consider to Make Your Strategy Work in 2021

Today, let’s discover a third leg of natural search engine positioning or SEO that is very important to climb the positions in the SERPs, or at least to be above the competition. But here we are going to talk about link building!

 

There is on-page SEO to achieve visibility, off-page SEO to achieve authority. Link building is part of off-page SEO.

 

What is Link Building?

The definition of link building is simplified to the maximum, because you don't really need more words, it is just that. Now, what complicates the development of this strategy is undoubtedly the methodology used so that something that is done artificially makes it seem natural. The most effective link building strategies consider getting relevant backlinks from real websites.

 

So before continuing to offer a lot of basic and important information that is also available in countless blogs, I am going to indicate the keys that will be our main ally to successfully face the execution of link building.

 

Link Building: Keys to Develop It Successfully

Deadlines, timing, deadlines, times ... or whatever we want to call it. If we do not determine the jobs and tasks with a date, they end up eternal or, what would be worse, they are never done because it ends up being very easy to disperse.

 

My advice is that we put it in the following way, we start by evaluating the simplest or answering the easiest question. This would be a very common mental dialogue before starting with a link building strategy: Get links with more or less authority so that Google will reward me for it and go up in the ranking, or better value my website ...

 

What do I need to get what I want? Here we talk about resources.

 

If I have basic knowledge, I have time and I do not have a budget that exceeds €500, I am going to roll up my sleeves and do my research.

 

On the contrary, if I do not have time and can consider hiring a professional, the ideal is to find agencies specialized in these techniques.

 

Of course I am generalizing, since there could be an intermediate situation, some budget, some time, a few notions to know where to go.

 

Well, this first key is for you to intuit or resolve your situation based on your resources. The next step would be to set the date.

 

In the case of "I cook it, I eat it" I have to document a lot, and I have to contrast what one and the other say on the Internet to get the best ideas and advice that I will later put into practice. So depending on your schedule, how much time do you need? One week? Maybe two weeks?

 

In the case of hiring a professional, search the Internet for the agencies that give you the best spine and contact them. Agree with them a date for them to give you a quote and an outline of the strategy to follow.

 

So we should continue with each task or goal that we propose.

 

Analyze your organic competitors and their link building strategies

You should consider your competitors because they sell something that meets the same needs of your customers. It is not so important to be first in the search engines with all the relevant keywords, but it is very important to stand out above your competition.

 

And since we mentioned the keywords, it is very important to locate the keywords in common that we have with our organic competitors. Aim for the three or four most relevant keywords for your website, those words that bring you the most traffic, and observe that your competition also fights for the same words.

 

Also, there is a second reason to analyze the competition. If we see that they have gotten interesting links, we have to think that if they were feasible to get once, what prevents us from getting them too?

 

Finally, we are clear that we need a sheet with the scheduled tasks with a date (first key), study the competition (second key) to see what we are interested in “copying”.