The Best Ways to Optimize Your Website for Local SEO in Denver, CO
The best way to optimize your website for Local SEO in Denver, CO is to use strategies. Local SEO strategy are very effective because they target the specific keywords that people in Denver search for. Using Local SEO will help you rank higher on Google when someone searches for your primary keywords. There are a number of things you can do to optimize your website for Local SEO and we will discuss them all!
We're all searching for things nearby, so local SEO is a serious topic for Google. We're all after things that are physically close by, so it makes sense that local SEO would be a hot subject. Remember that local SEO is an excellent investment, but don't forget to consider other digital methods your business or physical location may use to capitalize on local SEO. Local search engine optimization is a great method to make sure your website ranks high on Google’s local searches, but what do you really need?
Optimize Your Homepage
Your website's home page should clearly identify who you are, where you're located, and what you do. Make it easy for Google to comprehend these aspects of your company. The title tag of your homepage, header tag, and meta description should all emphasize this information. You may simply change the title tag of your website using Settings > General in the WordPress dashboard. The header tag is the text between the opening and closing tags of your title, while the meta description is a brief snippet that appears under your website's link in search engine results pages.
Optimize Your Meta Data
There's been a lot of back and forth about whether or not page title tags and meta descriptions are still useful. Now, whether or not they are still a ranking factor (which page title tags will outrank meta descriptions), they are important components in the first impression your website makes on a potential visitor. If you're focused on local SEO in Denver, your page title tag should include the city and state or zip code that you serve.
To help search engines better understand where you're located, include the name of the city and the goods or service you provide in your page title tags. This not only informs search engines "this is where you may find me," but it also clearly indicates "and this is what I offer here."
Create a Page for Every Product, Service and Location
It's no good for SEO to try to combine everything. It isn't useful for local SEO, and it isn't beneficial for overall SEO. To apply product/service schema to each of your individual product/service offers, they must have their own page. As a result, not only is this an overall SEO best practice since it aids in the indexing of each page, it also ensures that Local SEO is as effective as possible.
For local search engine optimization, you should be sure to include the city and state in your individual pages' URLs. To make this process easier on yourself, make a list of cities/states where your business operates or products are available for purchase. For each city/state, create a new page on your website.
Use Local Business, Organization, Product & Service Schema
At the absolute least, you should apply local business schema or structured data markup to each web page in order for your website to be optimized for local SEO. Getting into Google's Local Pack is hard enough as it is; this isn't going to help with that. Local schema is additional code that may be added to your website's pages to help search engines clearly understand where your business or place of service is located. Local schema markup can also help search engines provide more accurate results to their users. Schema coding isn't difficult, but it may require a bit of assistance from an expert if you aren’t familiar with HTML and web development at all.
Adding product and service schema to your website, on the other hand, is all about going into specific details for each of those items or services. The whole idea behind schema is to talk to a robot (search engines) in their own language. Make things easier for them by simplifying it down. Yes, they may understand English, but it's a bit more complex than that. By applying product and service schema to your website, you can give search engines a head start when it comes to understanding exactly what each page is about.
You can also use Google's Structured Data Testing Tool to test a URL and get the breakdown of several schemas on your website, whether or not you have schema on your site.
Claim Your Google My Business Page
We've had numerous conflicts with Google My Business (GMB), so if you're getting tired of hitting your head against a brick wall, you're not alone. However, claiming and filling out the content for your local SEO listing is essential to obtaining great results in both Google Local Pack and SERP listings.
Don't be discouraged if your company's category isn't included; there are over 2,000 categories, but they include a few unusual ones; make every effort to identify the correct match for your business. Whenever possible, use both primary and LSI keywords in your content as this will improve your chances of getting into the Local Pack by almost 20%.
If you own a single location, you may take advantage of the same program. However, if you have many locations and want to use the same service, do yourself a favor and claim each GMB. You can handle them all from the same login, so it won't be difficult to update, but yes, you must own each physical location for Local SEO to work.
Add Your Business to Local Directories
Local directory listings and citation creation are a wonderful method to help your website rank for local SEO in Denver. It might be time-consuming, but there are various tools available (if you're prepared to pay for them) that can make this process simpler. The most important thing is to make certain that each entry is precisely identical.
The objective of this is to make sure that your GMB page appears identical to yours and that you list your business the same way in local directories. Local search engine Moz Local gives a rapid and free checkup on your present position in a few major directories. However, if you have more money, services like Yext and WhiteSpark might provide better outcomes.
Setup Social Media Signals
If you don't already have a Facebook Business page, now is the time to get one. When it comes to Denver local SEO, having social media signals pointing to your location is another plus. You don't have to do much with it, but the presence of the page itself is preferable than nothing. If that's pertinent to your business, however, you'll want to go beyond just the Facebook page.
Having a Twitter account is also important. This can be instrumental in increasing your visibility with Local Packs, as well as allowing you to publish content that will help customers find local businesses like yours. Once again, don't do much more than maintain the page at this point; it's not about quantity here but quality.
You may want to provide these services because you're looking for consumers who can vouch for your company's legitimacy, credibility and location. As your business expands, you'll want "votes of confidence" that you are who you say you are, that you do what you claim to do, and that you're where you claim to be. It's all about earning the trust of potential customers.
One way to do this is by consistently asking clients to leave reviews on review sites like Google, Yelp and TripAdvisor. You can also incentivize them with a discount or other special offer for doing so. Just be sure that you're not violating any terms of service!
Some businesses go as far as creating a profile on Glassdoor, which is a site that specializes in company reviews. The more positive information you can amass about your business, the better it looks to customers and the easier it will be to win their trust - and their business. Use Local SEO Services for greater results.
Implement SEO Best Practices Throughout Your Website
SEO (search engine optimization) is the process of improving the ranking of a website on search engines. This can be done through the use of techniques such as keyword research, on-page optimization, link building, and content marketing.
One of the best ways to improve your website's ranking is to implement SEO best practices throughout your website. This includes using keywords in your titles, meta descriptions, and H1 tags, optimizing your images for search engines, and adding fresh and relevant content to your website on a regular basis.
You can also improve your website's ranking by building links to it from high-quality websites. And finally, you can increase your website's visibility by publishing articles and blog posts about it on popular sites like HubSpot, Inbound.org and Quicksprout that have a lot of authority in the eyes of search engines.
We understand that this may be a little daunting. Keep in mind that local SEO in Denver is just one aspect of a comprehensive digital strategy. If you want to learn more about how to improve your local business online, contact us!