All About Bullock Express

How to Add Keywords to Google My Business

Mar 12

When it comes to adding keywords to your Google My Business (GMB) listing, it can be a tricky task which can even lead to losing the business listings on Google. The reason for this is a simple one - A lot of people end up stuffing keywords into your business listing in order to appeal to the bots and end up forgetting about the humans.

To add keywords to GMB listings, the best way is to do it naturally and always think about humans first and bots second. As a general rule of thumb, your GMB listings must read naturally even after adding the keywords - As long as your Google business listing appears and reads naturally, you are doing it right.

PS: When you are optimizing your Google business listing, make sure that as part of the process and strategy for success is using a local rank tracker. 

How to Add Keywords to Google My Business

Before we can proceed towards adding keywords to Google My Business listings, the first step is to find valuable keywords in the first place. When it comes to choosing correct keywords, the best way is to consult Google, which can help you find keywords real humans have typed into the search engine. It only takes 1-2 minutes to find these keywords, but their effect on the ranking of your listings can be paramount:

  1. How to Find Keywords

Let's start by looking at how to find keywords:

  • Open on your browser.
  • Type a word related to your business. For example: "Insulation."
  • Google will show a list of keywords relevant to your main keyword.
  • Make a note of all the relevant keywords related to your main keyword.

You can then use these keywords, which are relevant to your main keyword as subject & article heating, for your next post on GMB.

Another way to find relevant keywords is from the website.

  1. How to Add Keywords

When it comes to adding keywords in GMB, there are four areas where you can add/insert keywords:

  1. Testimonials
  2. Description
  3. Posts
  4. FAQs

Description - Try to use your focus keywords in the description in a natural way. The keyword should not look stuffed or out of place.

FAQs - You can also add keywords in the FAQs (questions and answers). Once again, the keywords must go with the flow of the content.

Posts - You can also create my business posts on your GMB page up to 300 words. For best results, try to add articles regularly and ensure that they contain the target keywords. In fact, you can create multiple posts with different but related keywords to further boost the relevance of your GMB listing in the eyes of the Google algorithm.

Reviews - You can also ask your customers to leave an honest review about your business. When a potential customer writes a review for your business, it will automatically contain important keywords. For example, a customer will most definitely mention 'pizza' if that's what you sell! In this method, the keywords will appear naturally!


As you can see, there are a lot of ways to add keywords naturally to your GMB without getting into trouble with Google! The only thing you should avoid is keyword stuffing or adding irrelevant keywords.