Updates To Your Ecommerce Website That You Should Do Right Now
You won't have to ponder long if you ask any marketing or IT executive what they would alter about their Ecommerce website. If you're one of them, you've undoubtedly memorized a list of websites you'd want to visit. When it comes to digital technology, which never stops growing, it's essential to keep searching for methods to improve. Time and money, on the other hand, only go so far. So, where do you begin?
While you may not be ready for a whole revamp, there are several Ecommerce website changes that you should not put off.
Ensure That Your Security And Payment Settings Are Up To Date
Even if you don't do anything else on this list, make sure your website security is up to date. The average cost of a security breach, according to IBM(opens in a new window), is roughly $4 million, with an average of 25,575 data affected. An assault on your website costs you not just money, but also client confidence. According to Wired magazine, the risk of a security breach has never been greater, with credit card fraudsters "thriving"(opens in a new window) amid the COVID-19 epidemic. Cyber crooks boosted their online activity as consumers increased their online engagement.
At the very least, make sure you have a secure payment method in place. If customers detect a lack of protection at checkout, they may leave their items entirely. Allowing payments via secure third-party processors such as PayPal or Venmo is another smart option.
Other key actions to improve the security of an ecommerce site include:
- Use a security certificate to get a "HTTPS" instead of "HTTP" url
- Install any and all updates as soon as they are available
- Customer payment details should not be kept on file
- Examine who has access to your site's backend and maintain this information up to date
- Test your website's vulnerability on a regular basis
- Backup your website on a regular basis
- Some of these will also assist you improve your search engine rankings
Google Analytics With Ecommerce Tracking Should Be Installed
You can't solve issues that you aren't aware of. Install Google Analytics(opens in a new window) and use it to track the steps users take on your site to make a purchase, fill out a form, or complete another conversion. Run reports and review them at least once a week, if not more often. You can be fluid and responsive if you know what's going on on a daily basis.
Here are some critical metrics to keep an eye on:
- Data from ecommerce transactions and purchases (opens in a new window)
- The number of unique visitors to the site and the average number of page views and time spent on the site
- Pages with the most visits
- The order in which a visitor navigates between pages
- Where are they going to leave the site?
- Conversions, both full and partial
- Once you understand how visitors interact with your site, you can track changes over time and rectify any issues
Identify User Experience (UX) And Performance Issues
Your analytics data will show you where you're losing visitors, and the dropoff might indicate a problem with the operation of your website. Perhaps a website takes too long to load, the procedures aren't clear, or your checkout process is too cumbersome. It's also possible that you have a broken connection.
Tests may be done by a digital design team to swiftly identify any UX or performance concerns. Meanwhile, for a low-tech evaluation, have a friend or coworker try purchasing a product from your website. Inquire about their difficulties, whether it's with exploring the site, locating price or shipping information, or checking out. You may begin to solve your website's functioning concerns once you know where they are. Before asking for help, you may be able to fix certain issues on your own.
Optimize Your Website For Search Engines
Learn how you appear in search engine results, such as Google and Bing, for important search phrases if you don't already know. Use phrases that a client might type into a search engine, as well as whole sentences that they may ask a voice assistant. Remember to include both branded and non-branded search keywords (those that incorporate your company's or goods' names) (generic words and phrases).
Once you've figured out how you're performing, be sure to follow some fundamental Ecommerce SEO best practices. Small ranking considerations, such as security and quick load speeds, have previously been explored. You will, however, need quality content, which is the cornerstone of any SEO campaign. A digital marketing content company (of which we know one) can give suggestions and help you improve your search visibility right now.
Add A Sales Solution For Ecommerce
Ecommerce has become an important part of conducting business, and COVID-19 has expedited this tendency. If you offer a product, you should be able to sell it on your own website rather than relying on third-party sellers like Amazon or Ebay, which give you no control over your inventory or shipment.
If you don't already have Ecommerce capabilities, engage with a web developer to put up a basic system for the time being, and then expand once you have more time to think and prepare. You may also get started right now by contacting our digital design and marketing team, which will assist you in getting on the path to success.