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Mobile-First Websites and How it Affects YOUR Business

May 21

You’ve probably heard of the “mobile-first websites” if you’re a business owner planning to construct a website for your company. But what exactly is it? Does it make a difference when it comes to developing your internet presence? If your clients are likely to be online, you should focus on developing mobile-first websites.

Your online marketing strategy will be influenced by mobile-first websites. It can help you rank on Google and Safari, among other search engines. As a result, it expands your audience, boosts your sales, boosts your brand’s trustworthiness, and makes it easier for clients to access the information they need.

Since Google switched to mobile-first indexing, a number of firms have adopted the mobile-first design strategy in order to improve their chances of ranking well in search engines. What does it take to build a mobile-first website, though? Here’s a quick rundown of what mobile-first design entails.

What Is Mobile-First Design?

On mobile devices, mobile-first focuses on offering a fundamentally effective user experience. To be mobile-first, your digital transformation activities should be focused on creating a user experience that functions equally well on mobile devices. The goal is to ensure the website looks great on mobile, is easy to navigate, and doesn’t have any issues with overload or slow processing.

Smartphones account for around half of all web traffic worldwide. Mobile devices accounted for 50.81 percent of global website traffic in the third quarter of 2020. It signifies that more than half of your visitors are using a mobile device to access your website. In other words, having a desktop-only website isn’t enough to set you apart from the competition.

Combine your mobile-first website with these strategies in optimizing web images.

How Can Mobile-First Marketing Benefit The Business?

Gone are the days when the only thing a business owner had to worry about was developing a website that looked good. With mobile devices accounting for more than half of all internet traffic, it’s more important than ever to make sure your website is mobile-friendly. As a result, mobile-first marketing puts you a step or two ahead of the competition.

Mobile-first websites will boost your reach.

The majority of internet users utilize mobile devices to access the internet. However, following a bad mobile experience, 40% of users will transfer to a competitor. As a result, adopting a mobile-first strategy will enable you to reach and satisfy a larger number of people while also potentially introducing your organization to new audiences.

Mobile-first websites can increase brand equity.

A mobile-first strategy distinguishes you from the competition and strengthens your brand. You can make the purchasing or booking process as simple as possible if you design your website with mobile in mind. It simplifies transactions significantly. As a result, you’ll be able to convert more leads, resulting in increased revenue.

It makes content easier to process.

Going mobile-first means compressing and streamlining your website content into bite-sized, easier-to-consume chunks. It can lead to a considerably better user experience, with more people reading and consuming your content as a result.

You can reach people for longer periods.

People are increasingly using their mobile devices to access the internet. It implies that, rather than focusing on specific times during the day when someone is seated at their computer, cell phones give us a larger window through which to contact our ideal clients.

Why is mobile-first important for business? Continue reading here.

Choosing a mobile-first website approach will be beneficial to your company. With over half of all internet traffic now coming from a mobile device, it’s more crucial than ever to ensure your website performs flawlessly on smartphones.

If you’re looking to design your website yourself, take your time learning how to make a mobile-first website. If you don’t have time for it, perhaps, a website design expert in San Jose can help. Get in touch to find out more about my website design packages.

SBZD Marketing and Web design

3165 Olin Ave Suite #11, San Jose, CA 95117, United States