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Does My Business Need A Website? Brier Park, Brantford

Jul 8

7 Reasons You Need A Website If You're A Business Owner In Brier Park, Brantford.

If you own a business in the Brier Park neighbourhood of Branford and would like to increase your revenues, then you need a business website. Brier Park is becoming more competitive as many new businesses open. Maybe you've never had a website for your company because it's progressed this far without one. You may be wondering: does my company need a website? If my company is doing well without a website, what's the use? With many once-popular businesses struggling to stay afloat in the digital era, the times have changed.


Having a website is critical for business reasons. It can assist you in recruiting new consumers, advertising your items and services, and establishing your position in your industry, not just making you look professional. Many corporations, however, rely heavily on social media such as Facebook. Is there still a need for websites?


The answer is yes if your firm needs additional internet channels to connect with latent consumers. So whether you're sure if a website is required for today's entrepreneur or not, keep reading to learn more about why a website is necessary for today's entrepreneur. The simple answer is that now is the most significant and most crucial time to start a website for your company. Small businesses can get a lot of value from a website, which grows in price yearly, just like the internet itself.


Were you not convinced? We've collected seven of the most significant benefits your small business can receive from a simple website.


Here are the seven reasons why you need a website for your small business

  1. A website makes you look professional

84% of people believe that a website makes your business more trustworthy than one with just social media profiles. Any business can benefit from a website. Moreover, it enables your clients to contact you immediately, putting you in a professional online position. A website may also be utilized for marketing and customer support queries. Therefore it is adaptable. Small companies and those that are growing also need a website, which is why it's essential.


In addition, you can create a branded email address through your website (e.g., if you've used a personal email address to conduct business until now, [email protected]), adding professionalism to your correspondence. Moreover, users can no longer send emails from personal addresses with specific email marketing tools. You'll need a business email account if you want to take full advantage of the power of email marketing. Your company's professional certifications or honours may also be displayed on your website. So, do your business a favour and invest in a high-quality website today!


  1. Your website can attract new customers through Google.

Every business needs a website, which may help you market and advertise your company and distinguish yourself from the competition. Every company experiences customer turnover, and you may be happy with the current size of your business. It would help if you acquired new consumers to sustain your success, and one of the most remarkable ways to do it is by making yourself more visible on Google.


Social media posts may be discovered using Google, which indexes social media networks. On the other hand, a website offers you far more SEO tools and techniques, and SEO is also the most critical factor in ensuring that your company appears on Google's first page.


It's a bit scary to hear the term "search engine optimization," yet it's a pretty simple process. You use a keyword research tool to input keywords and phrases related to your company, determine which ones get the most traffic on Google, and create your content around them. So that your content list expands and your site may rank for additional keywords, each piece of material should concentrate on a single phrase. Even for a beginner, there are several outstanding WordPress SEO plugins.

Check out our most recent article on why your business needs SEO to succeed!

  1. You can showcase your products and services.


A website for your business has so many benefits. It can also help with branding and positioning on search engine results pages (SERPs), not only allowing you to display your products and services. A website may help you get leads and, as a result, sell goods or provide a free quote or advice.


Potential customers can see what they'll get if they work with you by visiting your photographs on a website. Showcasing products and locations on a small company's website, such as a restaurant, can significantly impact. It would be best if you gave people a sense of your ambience by displaying your menu and cuisine on the website.


Another tip is to publish critical material about your goods and services on your website, so you're sure to attract the proper clients. Any gluten-free items on your menu might be marked so persons with allergies may choose to eat there, for example, if you own a restaurant. If potential customers search for "restaurants in the neighbourhood with gluten-free choices," having a website with the correct information will enable you to appear.


Additionally, online reviews are essential for businesses of all sizes - having one on your website will encourage customers to leave their reviews! So, what are you waiting for? Get started on building your business website today!


  1. A website can encourage customers to contact you.

For posting your contact information to prospective clients, a website is ideal. You may also include your contact information in the header or footer of every page, making it visible. Your company can benefit greatly from a website. It can also aid you in creating your company brand and distinguishing yourself from your rivals by assisting you in collecting customer evaluations and reviews on your goods. Moreover, your product can be advertised on a website, along with customer reviews and other information.


  1. Your website establishes your place in your industry.


By 2021, 71% of little enterprises will have websites, and 81% of people will research products online before buying them. In other words, your rivals get the first interactions with consumers if you're not online, and they are. Creating a website allows you to define your position in the sector, connect with prospects who need you, and present what your firm does.


For companies of all sizes, having a presence online is critical. A website makes it easier to target a certain group of people and form connections with them. A well-designed commercial website can help you attract new customers and establish brand recognition. Collecting data on a company's activity can be very useful when deciding on future actions and assessing the success of your marketing campaigns as it grows. In summary, a website can assist you in expanding more quickly and simply by establishing your company in the sector.


  1. A website is no longer intimidating to create and manage.

Businesses of all sizes have been using websites to expand their reach and generate more income since the beginning of the internet. Websites allow you to connect with your customers more effectively because they provide a comprehensive picture of your company. Websites are fantastic for customer service, in addition to their marketing possibilities.


It can be challenging to build a business website. Maybe you're an experienced entrepreneur who invested in a website that didn't work out. Perhaps you had no option of updating your website because it was formerly guarded by an IT guy and kept under lock and key. Moreover, requesting an update was a massive undertaking with high costs.


If you're concerned about affordability and ease of maintaining your business website, we have good news! Websites are much more affordable, AND if you want to update them yourself, you absolutely can. At Smashing Pixels, we set up our customer's websites with you, the business owner, in mind. Our motto is ~ If you can update Facebook, you can update your business website.

So if you're still on the fence about whether or not your business needs a website, keep reading!


  1. I have Facebook - Do I still need a website?


Small businesses often use Facebook and other social media services as their principal advertising channel. And these channels have benefits. What if Facebook decides to stop supporting companies one morning? All of your clients and followers would likely vanish if your Facebook page were your only online presence. Facebook was down globally not too long ago, causing panic among company owners all around the globe.

And while it's doubtful Facebook will stop supporting businesses, you don't have any say in the changes Facebook chooses to implement.

However, with your website, you have total control over your website's appearance and features.

Tour clients may buy goods and services, make reservations, or get directions from a website. Small businesses may also compete with more prominent corporations by having their website. Website design costs have dropped dramatically in recent years! The cost of a project varies depending on its size, but it is typically worth it in the end.


Please don't wait until it's too late to make a website! It's an investment. Ask yourself the following questions if you're still on the fence about whether or not your business requires a website: Who visits my website? How can I increase traffic to my website? After looking at my profile, are people going to leave? It's time to get in touch with a local team of professional web designers if you can answer all of these questions with a yes!


So, do I need a website for my business? The final verdict

As a result, does your company require a website? The answer is a clear yes! In terms of online orders, handling customer relations, marketing, and other tasks, a website may help your company considerably. It can assist you in attracting new consumers, displaying your products and services, and establishing your company in your sector. Not only will it give you a professional appearance, but it may also help you grow.


Hopefully, you've realized by now that the question isn't "do I need a website for my business" but "can I afford not to have one in today's digital world." You'll need a website if you want to continue thriving in the long term. Small business owners today find it difficult to operate without a website, given the current realities of the internet. Your rivals are online, and if you're unavailable to intervene, they'll join with your consumers and abandon you in the lurch.


Suppose you're ready to start but still have questions; connect with our team. Smashing Pixels is here to help you succeed!


Smashing Pixels is a locally owned and operated company, and we've experienced building high-quality, affordable business websites. If you're looking for a web design company in Brier Park, Brantford, Ontario, look no further!

We specialize in web design, on-page SEO, content generation, video SEO, technical SEO, GMB, and even link services in addition to the standard digital marketing services. Contact us today!



Name: Smashing Pixels Inc

Address: 1 Market St #210 Brantford, ON N3T 6C8, Canada

Phone Number: 519-744-6135