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8 Rules of Search Engine Optimization (SEO) That Every Marketer Should Know

Sep 19

SEO is crucial if you wish your customers to find your website. A variety of ranking indicators determines results from searches. Many variables affect search results, such as link structure, keyword density, and the time spent on site.


It is important to follow the best practices and produce high-quality content. Google will assist you if you're not following the best guidelines.


Certain online businesses are being affected by the efforts of Google to eliminate low-quality content. If you decide to employ black-hat SEO techniques, this is a crucial factor to consider.


  • If you're employing SEO as part of your marketing plan, don't ignore the rules.


Here are seven things I recommend to new owners of websites who require a San Diego SEO professional to assist in developing an effective content strategy. Although it's very easy for people to overlook these rules guidelines, they could be a major influence on the search engine ranking of your site and your budget due to the lack of traffic to your website.

Seven Google SEO rules that you must keep in mind. Other search engines can also use them. These are the most crucial guidelines to keep in mind when you're making your San Diego SEO strategy.


  1. It's not a good idea to include many keywords in your writing.

  2. It is not a good idea to compete with others who are searching for the same keywords.

  3. Select high-quality links instead of those of low quality

  4. Make sure your website is up-to-date

  5. Google's On-Site Optimization Guidelines have to be followed.

  6. Make sure you improve the speed of your website.

  7. It's not a good idea to include many keywords in your writing.


Search engines can be informed about the content of your website by using keywords. To make sure that Google that they believe in its work in a particular area, advertising has used a single keyword in its marketing campaigns for decades.


Google will rank you 4th for keywords that you've used 10 times. It would place you at the top if it used the keyword 20 times. This is logical, even though math can be complicated.


It was just for a brief period, but it's real. Keyword stuffing has rendered websites empty of traffic since they depend on it to bring traffic.


Many keywords in your content could make your content difficult to read and lower the search engine ranking. Take the following as an illustration.


Google ranks websites based on the time visitors spend on the website. Google finds it more relevant when users spend significant time on your site. Visitors will likely leave your site in a hurry when your content is packed with words that sound like foreign languages. Google will have a clear impression of your site's content due to the large bounce rate.


Keyword-stuffing is one of the biggest errors that a content marketer could make. It doesn't benefit the user, and Google will eventually stop it.


  • You should not be competing with other companies for the same keywords.


Conduct a simple keyword search. It's not logical to look for the most relevant keywords if only 70,000 people use them.


Use relevant keywords to your message; however, they are not as searched for. These keywords can help you climb the ranks more quickly. Keywords and synonyms must be organized in a manner that complements one another. It will make your author's content sound more natural to people who read it.


  • Keywords that are congested can be used as synonyms when you need to. Your strategy should be based on the "dark horse keywords" you discover.


The Skyscraper Technique can be used if you're looking for keyword-rich content and want to rank for them. The technique works by taking content that is highly ranked for a particular keyword and enhancing it.


A successful SEO strategy should include original content.


  • SEO strategy and quality of content are crucial.


If your content isn't original, it will be read by fewer people. Google receives fewer rankings signals if fewer people have read your article. And so on.


It's not enough just to be "unique" or "excellent." Your visitors must be able to see something different. The SEMrush website provides more details about the Skyscraper Technique. Find out about the unique method of creating content that you can apply.


  • Be sure to use only quality links in your posts.


Many webmasters put so much importance on the quality of their connections with other sites that it's easy to forget external hyperlinks' importance.


External links must point to the content of high quality. It's easy to miss the credibility of your SEO campaign by linking only to make a point.


Links broken or not working properly can create problems for your customers and impact the search engine ranking. This is why it is crucial to ensure that your website is up-to-date.


Make sure you only link to trustworthy, authoritative, and appropriate websites. Google will be rewarded for this, and that's exactly the goal you're trying to achieve.


San Diego SEO cautions against linking to highly ranked content for the search term you're targeting. Google will determine that your content is slightly superior to yours because of the exchange of links.


  • Make sure your website is up-to-date.


It's been a long time since you last visited a dating website. How long did you spend on this website? This is the most frequently asked answer from internet users.


It is important to update your social media profiles frequently. It's nearly impossible to observe an increase in search engine results for a domain that is not being utilized.


  • Google's On-Site Optimization Guidelines have to be followed.


Google's guidelines for best practices are updated frequently. Therefore, it is essential to keep up-to-date. Although most of the modifications aren't significant, it's important to be aware of any changes.


Google might not value URLs with specific keywords. This is something to consider when you are creating content. This is only an illustration.


Stay up-to-date!


  • Make sure you improve the speed of your website.


It is also important to be aware of loading times for your website. It is essential to make your website quick and responsive. This is particularly important when mobile-first technology is the most prominent feature.


To make sure that your site is working correctly, it must be checked regularly. If you experience slow loading times, it's time to determine why.

The End of the Road


Simple actions can have a major impact on the way you build relationships and improve your marketing strategies. The following San Diego SEO strategies can help you see an increase in search results.


Even if you don't have an established plan making the most basic search-friendly features is a great way to start.

Little Big Marketing San Diego 

4421 Mission Avenue, Apt F109, Oceanside, CA, 92057

(760) 405 8094