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Digital Marketing Agency Portland | Everything You Should Know About Digital Marketing Agency

Dec 16


Digital marketing is one of the most important aspects of any business today. It helps drive traffic to your website and converts those visitors into customers. That’s why it’s important to find the best digital marketing agency to help you reach your goals. This article will discuss key factors to consider when choosing a digital marketing agency and recommend some of the best ones in the industry. So read on to learn more!


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What is Digital Marketing

Digital marketing is creating, executing, and measuring a marketing program that uses digital technologies to create customer relationships. It includes efforts to reach consumers through their devices and channels of communication (including but not limited to websites, apps, social media platforms, and email campaigns), as well as understanding consumer behavior to serve them more effectively.

Digital marketing has come a long way since its inception in the late 1990s. Nowadays, it’s considered one of the most important tools an enterprise can use for growth and success. In fact, according to Forrester Research, 88 percent of marketers say that digital marketing is essential for their business operations today.

Why is it important

Digital marketing is essential for businesses of all sizes because it allows them to connect with their target audience in various ways. Digital channels allow companies to communicate with their customers using interactive tools and platforms like blogs, social media sites, video platforms, and mobile apps. This communication can take place across many different channels simultaneously, giving businesses more opportunities to reach potential customers than ever before. In addition to connecting with current customers through digital channels.

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The Different Types of Digital Marketing

There are many different types of digital marketing, and your business must choose the type that is best for it. Digital marketing can be classified into three main types: search engine optimization (SEO), online advertising, and social media Marketing.

1) SEO – Search Engine Optimization is a process used to improve the visibility of a website or page in search engine results pages (SERP). This is done by improving the site’s ranking within desired keyword metadata areas like titles and description tags while using other techniques like link building.

2) Online Advertising – Online advertising is a form of marketing that uses the Internet to deliver commercial messages to users. Digital media such as websites, e-mail, or banners can target ads at specific demographics or interests.

3) Social Media Marketing – Social media marketing uses platforms like Facebook, Twitter, and LinkedIn to create relationships with target audiences and drive traffic to your website. Digital channels allow you to connect with customers in an interactive way that was never before possible.

There are a few things to remember when planning your digital marketing campaign. First, you must decide what type of digital marketing you want to use. Once you have selected the type of marketing, it is important to plan out which channels will be used and how much money will be spent on each one. Additionally, ensure that your website is regularly updated with fresh content and graphics that support your overall branding strategy. Finally, always measure the success of your campaigns by tracking key metrics like website traffic and conversion rates.

The History of Digital Marketing

Digital marketing has been around for a while, but its origins can be traced back to the early days of computers and the internet. In 1971, Professor Claude Shannon published “A Mathematical Theory of Communication.” This groundbreaking work introduced the concepts of information theory and communications engineering, which would later help form the foundation for digital marketing.

Over the years, digital marketing has evolved into what it is today: an effective way to reach your target audience online. Today’s marketers use various technologies (such as email campaigns, website design and optimization, and social media platforms) to create meaningful connections with potential customers. Businesses can achieve their desired outcomes by understanding how these tools work and using them strategically.

How do Digital Marketing Agencies work

Digital marketing agencies work with businesses to help them create and implement online marketing campaigns. They typically offer a wide range of services, including search engine optimization (SEO), web design, social media management, email marketing, and lead generation. Digital marketing agencies can also provide bulk advertising services or handle entire branding projects from start to finish.

Some common benefits of working with a digital marketing agency include: 

– Increased visibility for your company’s products and services 

– Greater ROI thanks to the synergies between different departments within the organization 

– More effective targeting of your audience using custom strategies 

– Enhanced brand awareness through well-executed campaigns


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How much does a Digital Marketing Agency Charge

Digital marketing is a growing field, and plenty of businesses are seeking to hire a skilled digital marketing agency. With that in mind, it’s important to understand the typical price range for a digital marketing agency.

Most digital marketing agencies charge between $2,000 and $6,000 per hour. However, this price range can vary widely depending on the experience and qualifications of the agency’s staff members. As with anything else in life, you get what you pay for!



Which Online Platforms Should I Use for My Marketing Campaign

There are several online platforms that you can use for your marketing campaigns. But which one is best for your business?

One option is to use an online platform that specializes in marketing and advertising, such as Google AdWords or Facebook Ads. These platforms allow you to place ads on search engines or social media networks and track how much traffic each ad generates.

Alternatively, you can host your website and use it as your primary online platform. This approach has several benefits: You control the design and layout of the site, so it looks professional and tailored to your brand; you have full access to all of the data associated with the site (including clicks through from other websites), and you can target specific demographics with customized ads.

Final Thoughts

Digital marketing is one of the most innovative trends. And with its speed and flexibility, it has become a necessary part of business growth. From executing effective campaigns to building relationships with clients, agencies should always be ready to catch up with this new technology and change how they do their jobs. That being said, it is also important for them to have an experienced team that knows how to handle this ever-changing industry.

At Oregon Web Solutions, we understand that digital marketing is a complex process. That’s why we have an experienced team of experts who can help you execute your campaigns flawlessly. And if you have any questions or concerns, don’t hesitate to contact us.


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