How to do competitor analysis for local SEO

 

 

You've decided to take the plunge and invest in local SEO for your small business. Congratulations! Now it's time to do some competitor analysis so you can figure out how to make your local SEO campaign the best it can be. Here are six tips to get you started.

 

Research your competitor's online presence - what keywords are they targeting, what content they have, etc.

 

With the competitive landscape of today's market, it pays to do your research. A competitive market analysis, also known as an SEO competitive analysis, is a fantastic way to take a close look at your competition. This step involves examining what keywords they are targeting and monitoring the content they have on their website; this type of comprehensive competitive intelligence can help you devise strategies to outdo them in SEO rankings and more! Analyzing your competitors' online presence can provide valuable insights into their process, making it an essential step in any digital marketing plan.

 

Look at their Google Business Profile listing - is everything filled out and accurate?

 

If you're looking to create a Google My Business page and get your business on Google, you must ensure that your profile listing is accurate and up-to-date. What better way to do this than to take a good look at it? Check for any mistakes in the information, such as contact details or opening hours, and make sure all sections are complete. Updating your profile could mean potential customers can find you more easily using services such as Google Maps and Search. A correctly filled out Google Business Profile Listing can help create credibility for your business - so make sure you periodically double-check its accuracy!

 

Check out their website - is it mobile-friendly and easy to navigate?

 

Getting a web page up and running is daunting for many people, but today's website hosting services make it easy. No matter your web design experience level, you can have a web page live quickly. But one crucial step you want to remember is ensuring the web page looks good on all devices - mobiles included! With responsive web design, web pages adapt to fit any sized device, so those visiting your website will get the same great experience no matter the platform. Make sure to take the time to check out their website; is it mobile-friendly and easy to navigate? It could mean the difference between gaining new customers or losing them!

 

See how they're doing on social media - are they active and engaging with their audience?

 

Staying on top of social media can be a challenge, and it's hard to know how to measure success. But one way you can see how well your social media management is going is by visiting how active and engaged your audience is on social media platforms. Checking in regularly will help you understand your social media strategy's effectiveness and allow you to adjust as needed if necessary. The key is to keep a close eye on engagement and ensure you're responding quickly and engaging with others as much as possible.

 

Find out where their customers are coming from - local search, organic search, referrals, etc.

 

Knowing where your customers are coming from can be a game-changer for any business. Understanding organic traffic, organic search traffic, and local SEO can help you determine the most effective strategies to reach more potential customers. To get started, use free online tools to monitor organic search and referral sources and analyze local leads. By expanding your knowledge of customer behavior and adapting your tactics to engage a specific audience better, you’ll be able to increase profitability and take your business to the next level!

 

Analyze what they're doing well and try to improve upon it for your own business

 

Looking at successful businesses and figuring out why can be a great way to figure out how local search engine optimization works. Analyzing local businesses' ranking in local business search results can help provide clues to their strategies. Once you've figured out what's working for them, you can apply the same techniques and further develop them for your local business. This kind of local search engine optimization research can provide incredible insight that could make all the difference when trying to get your local business noticed.

 

All in all, taking the time to research your competitor's online presence can be highly beneficial for your own business. By looking at what they're doing well and understanding where their customers are coming from, you can make adjustments to improve upon it for your business. And if you need help getting started or need help knowing where to begin, we offer complimentary one-on-one consultation - click here to get started today!