If you are interested in improving your video marketing strategy in 2021, you are probably looking for the best platforms. If you’re looking to find out how YouTube fits your approach, here is a list of 27 essential YouTube stats to help you better understand how the platform is currently being used.
Let’s dive in.
1. YouTube has over 2 billion monthly active users
YouTube is visited by almost a quarter of the world’s population and has 2 billion monthly active users. It’s fair to assume that this means that YouTube has a pretty diverse user base, and your business can likely connect with your audiences.
2. YouTube is the second most popular website in the world
According to Alexa’s top websites, YouTube generates the second largest traffic of any website in the world after Google. (which also owns YouTube). This means that audiences will refer to YouTube frequently, from entertainment to how-to videos.
3. 16.5% of YouTube’s web traffic comes from the United States
The US accounts for the largest share of YouTube web traffic at 16.4%, followed by India at 9.3% and Japan at 4.9%.
4. YouTube is the second largest search engine in the world
YouTube is not only the second most popular website in the world after Google, but also the second largest search engine in the world after Google. This shows how important YouTube SEO is because yes, this video platform is absolutely a video and information search tool.
5. YouTube is used by 55% of marketers
According to the 2020 Industry Report by the Social Media Examiner, YouTube is used by 55% of marketers, making it the most widely used video channel for video marketing. Establishing or maintaining a presence on YouTube can help marketers stay competitive with other brands and ensure they have a presence on the largest platforms.
6. People watch over 1 billion hours of YouTube video content every day
Not only does YouTube have a large user base, it also has a very dedicated one, with over 1 billion hours of video content viewed every day. With the right video content strategy and tweaks like YouTube descriptions, any type of brand can find an audience for their videos.
7. YouTube is available in over 100 countries and 80 languages
Another great statistic that shows the wide range of users is that YouTube’s video platform is available in over 100 countries and localized in 80 different languages. You can meet a wide variety of demographics and even post video content in different languages to support an international marketing strategy.
8. Over 500 hours of video content is uploaded to YouTube every minute
Don’t get lost in the noise. Over 500 hours of videos are uploaded to YouTube every minute. So, during the upload process, you’ll need to do everything possible to ensure that your video content is showing up.
Plan a focus keyword, strategize your video title and description, and don’t forget to optimize YouTube Search so your videos will rank higher in searches.
You can even incorporate hashtags into your YouTube video content to signal what topics your video is about.
9. Every third baby boomer goes to YouTube to learn more about a product or service
YouTube’s audience isn’t just limited to the younger generations. In fact, there is a large percentage of baby boomers who are also on the video platform.
And of this target group, around 33% use YouTube to learn more about a product or service. This is an important opportunity to convert those views into conversions. So if this generation is part of your audience, you’ll definitely want to post explanatory videos and tutorials on your YouTube channel.
10. 68% of baby boomers watch YouTube videos for entertainment
While a third of boomers are interested in explanatory videos, a two-thirds majority would like to watch video content for entertainment. Striking a balance between product-centric video content and engaging video content is a must for any video strategy to be successful.
11. 72% of US men and US women use YouTube
An equal number of men and women in the United States are active YouTube users. 72% of internet users state that they use the platform as either gender. This is another statistic that confirms the fact that no matter who you are targeting for your marketing, there is a high probability that they will be active on YouTube.
12. “Beginners” video views increased by 50% in 2020
2020 was essentially a year of quarantine and social distancing, which caused many people to look for new hobbies and ways to spend their time. This was particularly evident when YouTube saw a 50% increase in views of videos aimed at beginners and first time learning new things.
This means that this is the perfect time to attract new customers to your niche with video marketing content created for newbies to your product or service.
13. Over 70% of YouTube content is viewed on mobile devices
Make sure you create your video content to be compatible with cell phones. Over 70% of YouTube videos are viewed on mobile devices. So, you need to make sure your videos don’t have any hard-to-read text in them so that users with smaller screens can still get the full experience.
14. YouTube reaches more 18- to 34-year-olds than any other TV station
Trying to decide where to put your video advertising spend? If you’re looking to reach older Gen Zers and Millennials, YouTube is your best bet as it reaches more 18-34 year olds than any other TV network. In addition, 77% of 15- to 35-year-olds in the US are actively represented in the video app.
15. 89% of video marketers plan to include YouTube in their video marketing strategy for 2021
It’s important to keep track of what other marketers and brands in your industry are doing, and the statistics show that video will continue to be a major focus. Almost 9 in 10 video marketers plan to include YouTube in their video marketing strategy for 2021.
16. YouTube is the most popular adult social platform in the United States
These statistics show how powerful video content and the communities that build on it can be. Of the adults in the United States, YouTube is the most widely used social media platform. 73% are actively represented in the app, higher than other “traditional” social networks.
17. 62% of YouTube users access the website daily, 92% weekly
YouTube has a wildly active audience. More than half of all YouTube users access the app on a daily basis. Every week, more than 9 out of 10 users access the app. And almost all users (98%) watch video content at least once a month. With this type of engagement and repeat audience, you can find a loyal audience if you invest the time into creating valuable video content.
18. 81% of parents with children 11 years of age or younger let their children watch YouTube
This is a great statistic for brands that sell toys and products for younger children. 81% of parents with children 11 years of age or younger allow their children to watch content on YouTube. This gives brands an incredibly unique opportunity to create ads and marketing content that is targeted at children and families.
Another sign of children’s presence on YouTube is that Baby Shark Dance is the most watched video on the app, with over 7 billion views. It barely beat “Despacito” and has almost twice as many views as the sensational song “Gangnam Style”.
19. 81% of users watch videos based on the content recommended by the platform
Around 4 out of 5 users watch video content at least occasionally, based on YouTube’s recommendations in the sidebar. This means that you should optimize your content and include YouTube hashtags to ensure that the platform knows what topics your videos are about and is more likely to recommend them.
20. YouTube was the fourth most downloaded iPhone app in 2020
After Zoom, TikTok and Disney +, YouTube was the fourth most downloaded iPhone app in 2020. This just shows the continued popularity of the video platform, especially on mobile devices where it is essentially always available to the audience.
21. Over 65% of users say that YouTube content feels like it is in real life
This means that viewers connect to YouTube content in a way that makes them feel like they are living what they are watching. After a year in a global pandemic, this is a necessary way to help people still feel connected to their passions, hobbies, and normal life activities. This is also related to the attractiveness of the platform for Generation Z consumers who value authenticity in marketing.
22. There are more than 37 million YouTube channels
Over 37 million YouTube channels have been created. Of these over 37 million channels, 230,000 YouTube channels have more than 100,000 subscribers, 22,000 YouTube channels have more than 1 million subscribers, and 700 YouTube channels have more than 10 million subscribers.
23. The most popular YouTube channel has 171 million subscribers
The most popular YouTube channel is called T-Series and has over 171 million subscribers. The next most popular YouTube channels are YouTube Movies, Music, PewDiePie, and Cocomelon – Nursery Rhymes.
24. The highest paid YouTube channel is Ryan ToysReview
With annual sales of $ 29.5 million, Ryan ToysReview’s YouTube star Ryan Kaji runs the highest-grossing channel. The second highest paid YouTube channel is Mr. Beast, grossing $ 24 million.
25. YouTube generated over $ 5 billion in advertising revenue in the third quarter of 2020
YouTube is a promising advertising platform for brands, generating over $ 5 billion in ad revenue in the third quarter of 2020 alone.
Improve your YouTube marketing strategy
Use these YouTube facts and statistics to improve your YouTube marketing strategy. It is important to have a good understanding of your marketing platforms, including the audiences’ backgrounds and usage patterns, so that you know which tactic is appropriate for your brand and bottom line.