LinkedIn is easy to beat if you know how to play the game. Similar to the greatest video game of all time, Quake, once you know the cheats and ways to play the system, you can do anything.
Performance of the profile picture
It is imperative that you have a profile photo on LinkedIn. Don’t be a “gray man,” someone who just keeps the default picture. And not only that, you have to have a good profile photo. By that I mean that the profile photo shows your entire face, is not blurry or is facing to the side. Just a front-on shot. They say that the eyes are the window to the soul. So make sure your picture is close enough for people to see your eyes.
If you don’t have a good picture, get one. Hiring a photographer might cost a few dollars, but a well-captured profile photo is a must. Your profile photo is the first thing people see, so you want to make a good impression.
The About Section
Your profile photo may be the first thing people see, but the “About” section is what people see the most. According to Online Credibility Unmasked for the Legal Profession, when viewing a profile, your eyes go to the profile picture first, then to the “About” section, and then to the heading. The levels of awareness are as follows: profile photo – 30.3%, headline – 18.1% and info section – 51.6%.
But what’s funny is that the summary is most often missing, or most likely just a line or two. I find a three-part format most successful in the summary game:
- Introductory section – try to stick to two or three sentences here. You want people to know who you are quick and easy. The more specific you are in what you do and whom you help, the better.
- 3 to 4 bullet points highlighting your successes – Bullet points are often the most important points in the summary. You therefore want them to be particularly powerful
- Last final paragraph – you talked about what you are doing, what you have done. Now is the time to talk about what you can do for her.
Hit these three sections and you’ll have a phenomenal summary in no time.
I always get people who are a little scared when it comes to posting their contact information on LinkedIn. Here’s the deal, LinkedIn is by far the most secure social media site; If you want to learn more about trusting LinkedIn, read this article.
Remember, if you add your phone number, only your LinkedIn connections can contact you. And if people you know and connected to can’t easily find your phone number and call you to hire you, why are you on LinkedIn in the first place? Add your phone number in the “Contact Information” section.
You wouldn’t buy anything from Amazon that doesn’t have reviews. So why would you want to work with someone who doesn’t have referrals?
It might be embarrassing to ask for a recommendation on LinkedIn, but if you’re working with a client and they compliment you, just ask them if they don’t mind typing it in quickly to add it to LinkedIn.
An alternative is to request a recommendation in the Recommendations section after receiving a compliment and then simply ask them to copy and paste your typed recommendation based on what you remember told them to. Make it easy for them and you will get far more referrals.
Another great way to get referrals is to write them for others. What’s going around, what’s around, amiright?
All in all, these four things are incredibly simple and would take less than an hour on a Friday. Is it really worth sitting around for an extra hour and twirling your thumbs to be forgotten on one of the biggest social media platforms?
If you’d like to learn more about the cheat sheet, click here to register and watch the entire webinar on request (free). As always, you can also tweet me @adriandayton if you have any questions.