6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
In 2021, here are some high-ranking backlinking methods that will help you increase your traffic and domain authority.
Your website is not getting the traffic it deserves.
You know that backlinks are a key factor in ranking well on search engines, but you don't have time to build them yourself.
We can help! Our team of SEO experts will create and manage your backlink campaign for you, so all you need to do is sit back and watch your rankings soar.
The most effective backlinking strategy will vary depending on several factors, such as:
What your website is about;
Your audience; and
The type of backlinks you want to build (do you want to target a certain industry or do you want links from other .coms?) Despite these variables, there are some tried and tested methods that will help you generate safer and faster results. Keep reading to see our list of the best backlinking strategies we implement for our own SEO clients.
In 2021, why is a Backlink Strategy Important?
In terms of an effective SEO plan for your client's website, generating backlinks is one of the most important factors in ranking well on Google.
You've probably heard about Google Panda and Penguin, two algorithms that have been around for a while now to prevent people from using blackhat strategies to generate instant results. This means that you can no longer just buy cheap links or use blog networks to rank well on Google.
These days, even if you start seeing results and your traffic starts increasing, there's no guarantee that you won't be penalized by the search engines. And once you've been hit with a penalty, it can take ages to recover from it. If you're serious about SEO and want to keep ranking high on Google, you need to follow Google's guidelines and take things slow.
Building backlinks the right way takes time, but it's worth it. The people who are willing to take their time and do things properly will always come out on top.
High-quality backlinks are the best way to help your website rank higher and increase its traffic.
It's also important to note that Google doesn't just look at where you get backlinks from, but also how many links each page has. The more quality backlinks a given web page has, the better Google will be able to trust it.
As such, building backlinks is one of the most effective strategies in SEO. A high quantity of backlinks (and especially backlinks from other .coms) shows that you're an authority in your given field and that your site has a lot of content.
Research the quality of your link first with a domain authority tool. While there are plenty of SEMrush/Moz alternatives, 65% of marketers use Moz.
This also pushes you up the ranks. Bear this in mind when building a linking strategy.
Your website is not getting the traffic it deserves. You know that backlinks are a key factor in ranking well on search engines, but you don't have time to build them yourself.
We can help! Our team of SEO experts will create and manage your backlink campaign for you, so all you need to do is sit back and watch your rankings soar. Despite these variables, there are some tried and tested methods that will help you generate safer and faster results.
6 Backlinking Strategies to Increase Domain Authority and Traffic for Your Website
If you are unsure about how to build quality backlinks that will boost your SEO and increase your traffic, take a look at our proven strategies below.
1. Create shareable content
Creating content worth sharing is the best way to attract backlinks.
One of our favorite strategies is to write an e-book or "ultimate guide" around a topic in your industry. For example, if you run a law firm, you could write the ultimate guide on criminal defense for small businesses. If you wanted to be more specific, you could put together an "ultimate guide to surviving an IRS audit."
The most important thing is to make the guide unique, comprehensive, and valuable.
If you want some inspiration for high-quality content that can attract links, check out what Moz has done with their SEO Beginners Guide. It's full of resources for rookie marketers and makes great use of graphics and images.
The best types of content to attract backlinks are:
- Stories with real data
- Interviews with industry experts and thought-leadership pieces
- Niche-specific how-tos
As an example using route optimization software Track-POD, you can see how they used the first tactic with their ultimate guides on last-mile delivery, proof of delivery, and route planning.
If you need an affordable way to create shareable content, check out Upwork or Fiverr if you want something written. If you're looking for design work, head over to GraphicRiver or Envato Studio. Or try Squarespace if you want to create your website.
Just check out this piece by Buzzsprout to see the process in action. This article has up-to-date, original data on podcasting statistics and serves as an authoritative resource for other marketers. With so many backlinks, it's no wonder that the company is ranked number one in SEO marketing tools!
2. Find broken link building opportunities
This may be a little sneaky, but it's an effective way to build backlinks.
High-quality backlinks are the best way to help your website rank higher and increase its traffic. It's also important to note that Google doesn't just look at where you get backlinks from, but also how many links each page has. The more quality backlinks you have, the better your SEO rankings are.
The best way to build these backlinks is with outreach. However, you can also find broken link opportunities by searching for competitor sites in Google's search bar.
For example, if you run a law website and want to attract links from other .coms, type in "law" into the Google search bar.
Scroll down the results page to find a list of competitor websites. Find a resource on one of your competitors' sites that no longer exists and write a new, high-quality article for this page. To make it easier to rank, pick a long-tail keyword for this post so you can optimize keywords related to your industry.
Just replace the old article with your high-quality replacement content! Remember, the more highly ranked competitors you can get backlinks from, the better. So make sure you choose pages that are well-established within Google's search results.
AHREFS backlink checker will show you ALL backlinks pointing to your broken resource website. You can use all or some of them for creating an outreach campaign to replace the link with your content.
All you have to do is contact each of these websites and let them know about your newly created content. If you do it right, you should see a surge of traffic and an increase in rankings once the Google Penguin algorithm has refreshed.
3. Create guest posts articles.
One of the more popular SEO strategies we highly recommend is guest posting.
Guest posts are a great way to not only create backlinks, but also build your brand as an authority on a niche subject. It’s always easier for readers to trust someone who is already part of the community rather than try and sell them on new information.
Plus, guest posts give you the chance to infiltrate a new audience and show them the value of your brand.
The thing about guest articles is that they not only help create backlinks, they also build your brand as an authority on a niche subject.
Guest posts are a great way to increase your reputation within a community and make yourself seem more relatable. Plus, you get the chance to sell a new audience on your brand.
The best way to build these backlinks is with outreach, but you can also find guest opportunities by searching for competitor sites in Google's search bar.
Just follow the same process above and replace all mentions of "competitor" with "guest post opportunity". You’ll see a list of websites and blogs that accept guest posts. Reach out to these sites and offer your expertise.
Remember, the more highly ranked competitors you can get backlinks from, the better… so make sure you choose pages that are well-established within Google’s search results.
4. Pay attention to brand mentions
A lot of companies and SEO's miss a huge opportunity by not listening for mentions of their brand. Brand mentions are essentially when someone talks about your brand or products but doesn’t link to your website.
If you listen across the internet for mentions of your brand or products, you can find any unlinked brand mentions and chase them to gain a backlink.
It’s pretty simple to do if you use the right tools. The way to find them is through a tool called Buzzsumo.
If you haven't heard of Buzzsumo it is an app that lets you search for your brand name or the names of competitors, celebrities, or industry influencers and see all the mentions on social media, in blog posts across the web, and even in news headlines.
You can use this tool to find any unlinked brand mentions.
The best way to build these backlinks is with outreach. If you want a free alternative, Google Alerts will track content that’s published each day and alert you of any content that mentions particular key phrases.
For example, if you enter "yourbrand" into the search bar, Google will notify you whenever a website or blog mentions your brand name. All you have to do is contact these websites directly to ask if they’ll link back to your site.
5. Outreach to Influencers
Ok, this one is super powerful and can drive massive traffic, trust, and authority fast.
An easy way to get influencer endorsements is to offer them free products or a commission in return for a backlink on their website or social media pages.
The best thing about influencers is that they have an audience! So, if you can get the right person to endorse your product, their followers will start seeing your brand and buying your products.
This is a great way to increase your sales and overall ranking in Google. Just remember that you have to be completely transparent with the influencer. Tell them exactly why you’re reaching out and offer a commission or free products so they can properly endorse your product.
You might think, "how do I find these influencers?"
That’s the best part. You won’t have to go out and find them yourself. There are apps like Traackr that will help you find influencers based on your niche.
Once you choose an influencer, it's time to reach out with at least three different messages (more if you want). The first message should be a simple introduction. Tell them a bit about who you are and why you’re reaching out.
Next, provide your value proposition and tell the influencer how much it would mean for you if they were to link back to your site. The last message should ask for their Instagram, website, or social media page and a link.
6. Exchange links
This tactic is relatively underused but done the right way it can be a great way to get high-quality niche relevant links pointing to your site. The process is simple, you contact a website that features or talks about other websites and asks if they can add your link as well. It's done by up to 88% of SEO experts so it's worth trying.
The idea is very straightforward, you identify a list of websites or pages that have similar content to your website but are not direct competitors. You then approach these sites and ask if they would be interested in exchanging links with you.
This is a great way to build links, as it is mutually beneficial for the two websites involved. However, this tactic is most effective when done by reaching out to the website owner directly. By emailing them, you can get detailed information about their preference and guidelines for linking.
You could even write them directly and offer to write quality content for their website in exchange for a link.
Another important point to consider is timing. Because it's more likely that they'll turn down your offer if you reach out to them during busy times, avoid contacting them on Mondays or Fridays. Reach out to them during off-peak hours like late on Wednesdays or Thursdays.
We almost did not give this one away as it is one of our closely guarded secret SEO strategies in 2021 that is so powerful in building high-quality backlinks with tons of authority. The best part is this is a near fully automated method.
If you haven't heard the term Google Drive Stacks or Google Authority Stacks you should check out the post I share in just a moment to learn more. We build out massive domain authority for our clients fast and easily using software called Staxio SEO software.
Hopefully, by now, you are equipped with six new strategies to skyrocket your backlinking efforts. Are there any others you would add to this list? If so, let us know below!