6 Finest Advertising and marketing Podcasts (Most Voted For)

We asked the 13,400 members of Ahrefs Insider, our customer-only Facebook group, to vote for their favorite marketing podcasts.

We also received suggestions from other Facebook marketing groups, Twitter, and LinkedIn.

In total, we received nearly 90 suggestions and hundreds of votes – most of them for just six podcasts.

  1. Authority hacker
  2. Everyone hates marketers
  3. Marketing school
  4. Eternal traffic
  5. Niche pursuit
  6. Akimbo

1. Authority Hacker Podcast

Subjects: SEO, Link building, affiliate marketing
Host (s): Gael Breton, Mark Webster
Listen: website
Number of votes: 108

With 108 votes, the Authority Hacker podcast is by far the most popular podcast on our list. It beats the second podcast by over 80 votes.

Part of this is almost certainly due to the fact that we conducted the survey in a group filled with SEO Professionals. But it’s also because the hosts – Gael and Mark – aren’t holding back when it comes to actionable link building, affiliate marketing and SEO Tips.

These aren’t vomit tips from books and blog posts either. These are things that they tested first hand on their websites. The podcast is essentially a behind-the-scenes look at their successes and failures.

As our Chief Marketing Officer, Tim Soulo says:

Far too many marketers offer advice without trying. That’s why I love Gael & Mark from Authority Hacker. They never talk about things they do CONSIDER will work. They only talk about things that they tried, hence them KNOWS It works out.

Soulo team

2. Everyone hates marketers

um podcast

Subjects: Marketing, branding, product marketing, marketing psychology, content marketing, CRO
Host (s): Louis Grenier
Listen: website
Number of votes: 25th

Gary Vaynerchuk once said, “Marketers ruin everything.” This is true. We ruined TV, Email, social media and content. We spam almost everything. And that’s why people hate marketers.

But is marketing really that bad?

Is not it. You can do marketing in a non-spammy, non-greasy way. You can treat people the way you would like to be treated and still get great marketing results. This is exactly what Louis believes and the podcast “Everyone hates marketers” (EHM) stands for.

Every week Louis interviews a new guest and tries to generate the most actionable insights for his audience. He mainly focuses on evergreen topics like customer research, marketing strategy, brand positioning, etc.

He recently quit his job at HotJar so that he can focus entirely on the podcast. I think we can expect great things in the near future.

Would you like to learn more? Check out this episode with our CMO, Tim:

Marketing school

Subjects: Everything
Host (s): Neil Patel, Eric Siu
Listen: website
Number of votes: 25th

Everyone has heard of Neil Patel. His podcast is a collaboration with Eric Siu, CEO of single grain. Like Neil’s blog and YouTube channel, this podcast covers all kinds of marketing-related topics. Nothing is left untouched.

And like much of Neil’s content strategy, it’s adamant. In just five years, the duo have released over 1,500 episodes. There is a new one almost every day.

Most episodes only last a few minutes, which makes them easy to hear.

eternal traffic

Subjects: Paid Marketing, Social Media, Content Marketing, SEO
Host (s): Ralph Burns, Amanda Powell
Listen: website
Number of votes: 10

Anyone involved in digital marketing has likely come across DigitalMarketer.com at some point. I also started in digital marketing by reading a lot of their content.

Perpetual Traffic focuses – as the name suggests – on how to get more traffic into your business. They cover all kinds of topics related to digital marketing including Facebook Ads, Social Media Marketing, SEOhow to sell high-ticket products; and more.

For a quick introduction to their podcast, check out this episode with my colleague Michal Pecanek, where he discusses our journey to create a Wikipedia page.

Niche tracks podcast

Subjects: Affiliate marketing, SEO
Host (s): Spencer Haws
Listen: website
Number of votes: 6th

Hosted by Spencer Haws, Niche Pursuits is a podcast focused on making money from niche affiliate websites.

It is similar to Authority Hacker’s podcast, with one distinct difference: it’s an interview podcast. In each episode, Spencer interviews a niche website owner about their successes, failures, and tactics.

If you want to learn more about the achievements of others and get inspiration from the types of niche websites you can build, this podcast is for you.

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Subjects: Creativity, culture
Host (s): Seth Godin
Listen: website
Number of votes: 6th

This is an interesting choice as it isn’t your typical marketing podcast. Yes, Seth Godin is a famous writer and marketer who has written countless popular marketing books such as This is Marketing, Purple Cow, and Permission Marketing.

However, unlike the others on this list, Seth’s podcast doesn’t include any tactics, strategies, or tips. There are no “7 Link Building Ways” or “How to Improve Your Facebook Ads” CTR. “It’s more about inspiring the audience.

In each episode, Seth tells an interesting story – this one about the queue theory, for example – that challenges your beliefs and encourages you to think differently. Seth then answers some reader questions submitted through the Akimbo website.

The Akimbo Podcast is perfect for learning how to be and think differently – an important marketing skill.

Five more podcasts for marketers

If the hundreds of episodes from the above podcasts aren’t enough to satisfy your immense need to learn, here are five more podcasts that got at least four votes.

  1. My wife quit her job. Hosted by Steve Chou, a serial entrepreneur, this podcast focuses on uncovering the strategies of successful business owners. Check out this episode where Steve interviewed Sam Oh, our YouTube guy, on YouTube SEO.
  2. Doug Show. Doug Cunnington is a project manager turned affiliate marketer. His podcast publishes success stories, tactics, and tips for building successful niche websites.
  3. Tropical MBA. A long-running podcast (> 10 years) that focuses on building a location-independent business. Check out this episode with our CMO, Team Soulo.
  4. My first million. Produced by The Hustle, the daily business and tech newsletter, this podcast features conversions between hosts Shaan Puri and Sam Parr and successful entrepreneurs.
  5. Growth Marketing Today. Host Ramli John speaks to successful marketers and entrepreneurs to uncover proven step-by-step marketing processes and systems. Check out this episode with Sam Oh.

Final thoughts

Here’s an alternative podcast strategy: find someone you respect in your industry, and then download the podcasts they’re on. That way, instead of searching through episodes to find gems, you can learn from someone you trust.

The best part? If the guest is promoting a book, you will likely learn most of the points covered in their book from their podcasts. In my opinion it saves a lot of time.

I had to stop reading business books. It is difficult to read just 20 pages of insight, spread over 400 pages of blatant filler.

The workaround?

Listen to the author’s podcast appearances. They precisely summarize the most important parts for you.

Then Patreon to give them back 🙂 – Julian Shapiro (@Julian) December 10, 2020

Did I miss out on good marketing podcasts? Let me know on Twitter.

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