Do you want to save time and maximize your results on social media?
Whether you’re a long-time later user or just signed in, there are tons of features that can help you streamline your workflow and improve your social strategy.
Later, you can plan and schedule your social media content across multiple channels, gain powerful insights, and collaborate seamlessly with members of your team.
We reveal 6 hidden later features to make planning and scheduling your social posts even easier:
Hidden Later Feature # 1: Use Saved Captions for Curated Lists of Hashtags
Hashtags are still one of the best options Increase your exposure in 2020. However, adding up to 30 relevant elements to increase engagement on your posts can be incredibly time consuming.
Enter later Saved subtitles Feature.
Later’s saved captions allow you to create curated lists of powerful hashtags that you can add to captions in seconds. You can even organize them by topic to make it easy to switch and add to your posts while rotating.
TIP: Use Later’s Hashtag suggestions Function when you need to create new hashtags for your posts. We recommend entering niche community-oriented hashtags with fewer than 100,000 hashtags for the best results.
Hidden Later Feature # 2: Schedule and Schedule Posts on Mobile (iOS)
Hello, new mobile calendar view! You may be familiar with Later’s drag and drop calendar view on the desktop, but did you know you can schedule your content on mobile too?
With the later calendar function under iOS, you can make changes to your content calendar quickly and directly from your phone on the go.
All you have to do is download the Later mobile app for a bird’s eye view of what’s going on in your week. Just swipe forward to see the following week’s calendar and backward to see the previous one.
While we’re still working on making this available to our Android users, all of our quick scheduling features are available on the desktop. This makes it easy for you to plan, schedule, and auto-publish your posts in advance so you can take a full screen break.
But the first step in mastering your content planning? Log into Later and plan your content in advance!
Hidden Later Function 3: Add Notes to Your Calendar
Did you know that you can add a note by right-clicking on the calendar for future reference?
Just like a sticky note in your journal, Later’s Calendar Notes feature allows you to bookmark editorial moments before you have your media ready. This is great for planning ahead and keeping everyone on the same page.
You can also use the Calendar Notes feature to leave reminders for yourself or to guide other members of your team.
Do you have a last minute influencer campaign but no content yet? Add a note to the calendar to avoid unwanted calendar conflicts.
Plus, you can easily rearrange your notes by dragging and dropping them into the weekly calendar view. So you can easily change the settings.
Would you like to learn more? Here are our top four ways to use the Calendar Notes feature for your brand or business.
Hidden Later Feature # 3: Adding Multiple Links to Linkin.bio Posts
The link in your Instagram bio is valuable real estate – you can use it to drive traffic to your website or product buying pages, or to help your followers learn more about your services.
However, with just one link, it can be difficult to update that URL every time you want to direct your followers to a specific location.
That’s where Linkin.bio by Later comes in – you can add any link to your Instagram posts (think product pages, articles, and blog posts!) to turn your feed into a clickable, streamlined landing page when a follower clicks the link in your Instagram Biography types.
And it doesn’t end there!
With Linkin.bio Standard you can add up to 5 links per post. This is a milestone for product-based businesses, especially brands that allow multiple brands to tag multiple products in a single post to drive even more traffic to their website.
To use the function, schedule a post and click on “More Link Options”.
Select “Link to External Websites”, fill in the article information and URL, and click “Add Link” to save. To add more links, just click “Add Another Link”.
TIP: You can edit Linkin.bio links after you publish them to the desktop. Also, good news if you’re an Android user – you can now edit your Linkin.bio posts on mobile!
Add multiple links to your links with Linkin.bio Standard – available at Later’s Growth and progress Plans.
Hidden Later Feature # 4: Use the Later Chrome Extension to Gather Content from the Web
Gathering images to repost on your social media channels can take a lot of time. Later is free here Chrome extension is practical.
Once you’ve downloaded the extension from the Google Chrome Store, you can right-click an image in your Google Chrome browser and save it directly to the Later Media Library. The extension automatically imports the page title and url so you can easily reference the content source and credit the original poster.
Say goodbye to dropping, emailing, and uploading images back and forth!
Note: Always take into account the rights of use and the legality of republishing content from the Internet. You may need to ask permission before sharing any content on Instagram and should give credit when credit is due.
Learn how to download the future Chrome extension and seamlessly collect content for your social strategy today!
Feature # 5, later hidden: Export your Instagram analytics as a CSV file
While reporting on social media can be a time-consuming task, it’s an essential part of understanding what content is best for your audience.
To speed up the process, you can export all key metrics directly from your Later Analytics dashboard as a CSV file.
At the push of a button, you get a killer spreadsheet with all the insights you need to understand your account’s performance.
You can adjust the analysis date range by 7 days, 1 month, or whatever date range you want to track.
This gives you less worry at the end of the month so you can focus more on your business strategy.
For more information on exporting your Instagram Analytics as CSV files, see here Step-by-step instructions here!
Exporting Later Analytics as CSV files is available from Later Growth and progress Plans.
And there you have it – 6 Future Features that will make planning and managing your social media profiles easier than ever.
If you’re a brand or a creator, take a little time to learn how Later’s features can not only help you stay organized and efficient, but also improve your overall social media results!
Lindsay is the Social Media Coordinator at Later in Northern California. Usually you can wander them around farmers markets or plan their next trip. Follow their adventures: @ lindsay.ashcraft.