Social media videos are proving to be the most powerful business asset for gaining new followers, building your brand, and increasing sales.
Instagram, Pinterest, Facebook, Twitter, and even LinkedIn have increasingly turned to video as the format of choice during the rapid rise of Tick tock demonstrated how compelling (and addicting!) a video-first offer can be.
But why is video content so important to brands?
Ultimately, that’s what consumers want. Social media has evolved from a place of connecting with friends to a 360 ° destination for entertainment, education, and e-commerce inspiration.
And in this new world of social media, video content comes first.
Still not sure about the benefits of video? In this blog post, we’re sharing 7 reasons your brand needs video content on social media:
Why Invest In Social Media Video # 1: It’s Getting Better Known (+ More Engagement!)
If you recently signed up for a social media platform, you have likely seen video content within the first 10 seconds.
This is because video content tends to work best with most algorithms because it keeps the viewer’s attention longer.
And the longer a viewer engages with a piece of content, the more likely an algorithm will make that content accessible to a wider audience.
That explains why videos are generated on Instagram more engagement than any other content type and tweets with video 10 x more engagement.
Additionally, most social media platforms offer an extra boost for their newest features to drive adoption. Many of them are new video features.
So it’s worth experimenting and jumping on a video trend when you see it. Whether you’re releasing your first TikTok or starting an IGTV series!
Instagram is currently promoting Instagram roles During the entire app experience, this is the perfect time to test it out and gain new attention in the special “Roles” section of the Explore page.
Meanwhile on Pinterest, Pinterest video pins are displayed in a scrollable banner at the top of Pinterest mobile app search results – prime properties to grab new audiences’ attention and hold their attention longer than a static picture pin.
Regardless of your preferred video platform, it’s time to get creative and experiment with the different ways you can share dynamic video content that is guaranteed to bring you more engagement.
Did you know already? You can now plan and schedule Pinterest Video Pins in advance with Later! Available on all paid plans. Upgrade now!
Why Invest in Video in Social Media # 2: It has a longer shelf life
Not only does video content become more attractive than other types of content, it also tends to last longer.
ONE TikTok videocan appear in the users, for example For you pages for weeks, even months, after it was first released.
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This is because video content typically encourages more interactions and shares, which means it stays in the ecosystem longer.
While video may seem like a more expensive option, it can often mean a higher return on your investment.
TIP: Creating video content for social media doesn’t have to break the bank. Here are our top tips for creating a video recording studio for the home Blog entry.
Why Brands Should Invest in Video # 3: It’s growing in popularity across all channels
No question about it, social media users love videos.
Even in 2018, a study showed this 54% of consumers wanted to see more video content from the brands or companies that support them.
Video is growing in popularity in every channel. In 2019, users gave a weekly average of 6 hours and 48 minutes Watching videos online, up 59% from 2016.
And that’s before we look at the implications of COVID-19 and social distancing measures for our video consumption habits.
Facebook and Instagram saw one 40% more usage due to COVID-19, with views for Instagram Live and Facebook Live Doubling in a week. Companies and brands have quickly implemented their strategies and sparked a whole new wave of digital-first video conferencing and events.
Consumers expect brands to deliver engaging, entertaining content on social media more than ever, and video is one of the most effective formats for doing this.
Why Invest In Social Media Video # 4: It Appeals to a Generation Z Audience
Generation Z audiences are large more connected than other generations and grew up with it Youtube as the main source of educational and entertainment content.
So video is the best place to start if you want to target a Gen Z audience!
Indeed, according to a YouTube survey50% of Millennials and Generation Z generations said they couldn’t live without video in their daily lives.
This explains why TikTok has proven so successful as a short-form video app with Gen Z users. about 35% by TikTok 800M + Users fall into this demographic, with most TikTok viral stars between the ages of 18 and 24.
Are you ready to launch your TikTok content strategy? Our free online workshop will cover everything you need to know, including a step-by-step guide on how to create your first TikTok!
Why Invest In Social Media Video # 5: It Can Reach Audiences Across Multiple Platforms
Creating high quality video content can be more time consuming than taking a photo. Once this is done, you can use it to reach different audiences across multiple platforms.
Greater reach = higher return on investment.
This is a trend that has seen many influencers and brands succeed on TikTok and Instagram roles as both platforms share the same 9:16 format and have similar intentions.
16: 9 videos can also be easily shared IGTV, Facebook and YouTube – each of these platforms is suitable for content with a slightly longer form.
Consider using your video content again. For example short videos for Instagram stories Can convert well as Pinterest video pins, Instagram feed videos are often the perfect format for Facebook, and Instagram live broadcasts can now be automatically shared to IGTV.
The possibilities are endless!
Instagram video scheduling is available to everyone Later paid plans. Upgrade now Get access!
Why Invest In Social Media Videos # 6: This is a more personal way to connect with your audience
In 2020, a brand is so much more than just selling products.
More than ever, consumers want to know the values and people behind the brands they shop from – and video is one of the most effective ways to do that.
Showcasing your brand’s faces through video content can humanize your business and help create a deeper, more emotional connection between you and your company Community.
In addition, it is a great way to examine the details of your products in a personal way. This can be much more meaningful (and convincing) than a series of static images.
Why Invest In Video In Social Media # 7: It’s A Powerful Sales Tool
If a picture is worth a thousand words, a video is worth at least a million. This is just one reason why video is such a powerful sales tool.
Are Pinterest users 2.6x more likely to make a purchase after viewing branded video content on the platform. Actually, 93% of marketers said they gained a new client thanks to a video on social media.
With video, brands can present products in a dynamic way and add valuable context that is hard to achieve with static images.
The purchasing power of videos is so strong that platforms are now emerging that focus exclusively on buyable videos. Google Shop loop helps consumers discover products in a fun, informative, and palatable video format.
Video is becoming increasingly popular as the focus is on digital-first experiences.
And for all of these benefits, videos are still shared less often than static image posts. This gives you a greater chance of standing out from the crowd and reaching a wider audience.
If you’re new to creating video content for your brand, there’s never a better time to get started.
The good news is, your video content strategy doesn’t have to be overwhelming or expensive – often the simplest, most authentic concepts work best.
Plus you can use Later to plan and schedule your video content in advance on multiple platforms!
Video scheduling for Instagram, Pinterest, Twitter and Facebook is available to everyone Later paid plans. Upgrade now Get access!
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.