The digital marketing landscape is subject to frequent changes, making it almost impossible to determine the future.
However, the paradigm shift that the ongoing COVID-19 pandemic has caused in the business world has resulted in many marketers and agencies anticipating and predicting digital marketing strategies in 2021 in order to stay ahead of the curve.
So far in 2020, more companies have put their products and services online and employees have worked remotely. As a result, due to the ongoing pandemic, companies will invest more in digital marketing strategies to take advantage of the changing business environment. In addition, employees will continue to work remotely or at least in a hybrid environment in 2021.
What are the main trends for digital marketing in 2021? Well, you need to engage and retain your current customers and generate more online traffic and leads to increase your sales and revenue. There are nine trends to consider below.
Digital marketing strategies in 2021
1. Increased use of social media to engage and retain
Prepare to dedicate more marketing resources to social media strategies in 2021. In Q2 2020, social media marketing budgets accounted for nearly 24% of total marketing budgets in the US, up from 13% in 2019. In 2020, marketers were increasingly making customers, customer loyalty and lead generation a top priority well into the year Will last into 2021.
In 2020, more people have increased their time online including the way they researched products, brands, and organizations. The shift in consumers opened up new opportunities for marketers to use digital inbound marketing to reach new audiences and recruit long-term customers. You can develop a content plan, create regular posts and updates, monitor and control customer reactions and ratings, and attract new companies.
2. The rise of micro-influencers
Influencers are people who have built and demanded a commendable social following by producing high quality, engaging content. These can be Instagram stars, YouTube celebrities, or Facebook and Twitter influencers.
Influencers are often relatable and their followers trust them. Hence, the opinions they convey can influence the behavior of their target audience, a trait most brands want. Leveraging the position of influencer will allow you to connect with customers, increase brand awareness, and promote your content and products.
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In 2021, brands will increasingly turn to micro-influencers to incorporate influencer marketing into their digital marketing mix. The lower cost and higher ROI make up for the problems that arise from working with micro-influencers such as: B. additional management work and resources.
3. Interactive marketing content
Providing interactive elements to your website and social media platforms is a great way to engage visitors, add value to them, increase their engagement with your brand and content, and learn more about them.
For example, brokers can add a mortgage calculator to their website that provides great value to visitors and increases their engagement. Also, as a broker, you can learn more about your visitors from the data they put into the calculators. You can then use the information gathered to refine your personas and targeting of offers.
4. Video content
Cisco’s annual internet report (2018-2023) predicts that video content will make up 82% of all internet traffic, which is a gold mine for marketers. HubSpot also reports that 54% of consumers prefer more video content from brands.
Hence, in 2021, it’s important to use different video content formats that fit your brand, niche, and industry and optimize them throughout the customer journey. Make sure you properly brand all of your videos to represent your brand, values, and tone of voice and to make them impactful and memorable.
5. Increased use of Google listings and local SEO
If you manage or own a business, the best place to review and update your local listings on the various search platforms available to you to increase walk-in customers and your online presence.
For B2C businesses that rely primarily on local customers (e.g. a car dealership or dental office), online listing services like Google My Business are invaluable. These services provide information such as your services, service times and geographic location.
6. Mobile inbound marketing
Mobile is an integral part of consumers’ daily lives and more and more people are consuming online content on their devices. Mobile marketing produces immediate results and has enormous viral potential. As a result, brands will continue to optimize their content and websites for mobile devices in 2021.
7. Personalization of content for consumers
With the increase in online traffic in 2020, content personalization is now a useful marketing tool. It will help you build effective sales email campaigns, educate your audience, get new and repeat business on your website, and achieve other digital goals.
However, personalization in 2021 goes beyond customizing email messages. It will contain artificial intelligence (AI) to make data analysis more effective and efficient, and to enable hyper-personalization. AI solutions allow you to choose the perfect email template for the target person and create content that suits their needs. You can also make better content decisions in the future.
So invest in AI-powered software and use hyper-personalization to target customers based on their previous activity and browsing history in 2021. This will skyrocket their customer experience.
8. Chatbots and AI complement the creation and delivery of content
AI and chatbots are enhancing content creation and delivery strategies and becoming an integral part of the global user experience. AI will drive the process of content creation by providing relevant data, source information, references, and providing authority over the content your marketers write.
As chatbots get smarter, they also deliver information and support marketing campaigns seamlessly.
9. Optimizing the content strategy for voice search
Voice search is currently not part of the Google search algorithm, the world’s largest and most popular search engine. However, it still dictates the search results. Marketers expect voice search to grow in popularity due to several factors including the increased use of mobile digital personal assistants like the Siri app.
Hence, it is important to be up to date with voice search components for consumers who are adapting and migrating to the medium. Optimize your online content for voice and make it direct and chatty to leverage and accurately synchronize search queries.
Digital marketing is always changing, and new trends are constantly emerging. There is more to digital marketing these days than creating amazing content and optimizing it for search engines.
Follow the above strategies for Digital Marketing 2021. Contact WEBITMD today for more information.