Amid International Disaster, Healthcare Large AmerisourceBergen Rebrands to Replicate ‘Optimism’

When it comes to marketing in healthcare, most brands traditionally have adopted a simpler strategy, where professionalism takes precedence over creativity. But consumers are now increasingly appreciating the healthcare industry, and in return, companies are re-evaluating old practices and finding new ways to differentiate themselves. AmerisourceBergen, a global leader in …

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