A company can use any number of tools to grow its business. However, incorporating a marketing automation suite into a company’s sales process is one of the more necessary options.
Marketing automation offers a variety of ways to streamline your marketing efforts, ultimately making your job less tedious, and allowing your team to focus on what matters most.
Do you need automation? The short answer is yes. However, if you are not convinced that marketing automation tools can transform your business, this article will highlight the top ways automation tool suites are your perfect business companion.
What is a Marketing Automation Tool?
In its simplest form, a marketing automation tool is a technology that enables companies to manage their marketing process for multifunctional campaigns across multiple channels (e.g. email, social media, text, web).
An automation tool can have many uses, from lead generation and nurturing to evaluating, targeting, and improving the overall customer experience. It can do repetitive tasks on a large scale, allowing your company to tackle higher-order problems while reducing the amount of human error and manual labor.
It is also possible to develop a strategy and build automation workflows based on your marketing and sales strategy and the customer information you already have. As your lead moves through the customer journey, the tool sends relevant and timely automated messages that match the customer’s specific actions or certain milestones. In addition, such workflows can be created from scratch or modified from scratch at any time throughout the campaign for the best results.
Why does your company need a marketing automation tool?
One team, one goal
If your company’s sales and marketing teams are not aligned, implementing a marketing automation tool can help by expanding a proverbial olive branch.
An automation tool encourages teams to unite on important details, such as: For example, what qualifies a lead for “qualified lead” status, as well as other important company goals and efforts. Both teams can then spend more time developing strategies to increase conversion rates.
The facts don’t lie: Using marketing automation can increase sales productivity by 14.5% and reduce marketing overhead by 12.2%.
Human error is natural when the sales and marketing teams are preoccupied with manual follow-up and other tasks. Marketing automation tools allow you to reclaim countless hours, send timely and relevant messages, and possibly do more with less.
When you remove the repetition of sending individual emails, texts, posts, and messages, your team can tackle more important projects and prioritize creative tasks that can attract more leads and continue to retain customers.
An improved customer experience
Marketing automation tools provide the ability to reach customers across multiple channels in a personalized way, creating a unique and personalized experience for them. They can also be used to personalize your customers’ reach, e.g. B. to send e-mails depending on characteristics or behavior.
Other uses include monitoring and tracking the channels a customer uses, monitoring interaction history, and providing a seamless experience that transitions from team member to team member.
Better lead generation
Lead generation is paramount to growing a business, but it takes a lot of customization to successfully turn a lead into a converting customer. Using a tool to automate your lead nurturing process can help. Pre-planned workflows let you send personalized messages to your leads based on where they are in your pipeline.
Automation can also improve your follow-up through autoresponders, giving your team time to focus on your overall strategy while driving more promising leads.
Automation gives you a richer and more detailed view of your customers’ behavior, which further influences and improves the content you provide.
Better data for smarter decisions
Have you always wanted to read your customers’ minds? With the help of a marketing automation tool, you’ve come one step closer. Easily collect valuable data about your customers and measure the KPIs of your automation efforts to see if your hard work is paying off.
The right software can also generate automated reports and evaluate your data so that you can gain insight into which parts of your process need to be revised. Best of all, automation software can help you predict future customer behavior and wants, and gives you the best times and methods to market to.