Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King

I first met Melissa Proctor, CMO of the Atlanta Hawks, while teaching a master class at the Brandweek Sports Marketing Summit alongside Adam Grossman, CMO of the Boston Red Sox, and Julian Duncan, CMO of the Jacksonville Jaguars. I was blown away from the minute I knew I had to have her as a guest at CMO Moves.

As an inspiring executive who moved from Ball Girl to CMO according to the title of her latest book, she has had such an interesting journey, fueled by determination and perseverance. Encouraged by her mom early on to get her dream job in the NBA, it took all of her effort and creativity to get her first opportunity to become a ball girl. That same creativity became her ultimate asset, securing all the stops between Ball Girl and now CMO.

Today, on Martin Luther King Day, we share their success story and their big news. For three years she has been working on an important moment that will take place later today. The Atlanta Hawks will wear their new uniforms that proudly have “MLK” on the front of their jersey, not Atlanta, not Hawks, just “MLK”.

And it’s not just a uniform. The three-year trip involved tremendous research to fully connect and empower the city of Atlanta in collaboration with the community, local organizations, and the Russell Center for Innovation and Entrepreneurship. And a commitment to the future to ensure justice and equality is better accepted and understood by all.

“We’ve been doing this work for a long time and now we’re really encouraging our fans to come with us. And if that marches or protests or volunteers or whatever it is, really about Dr. Shedding light on what was one of the things King of State stuck to from the start, let’s really make sure the next generation of Atlantans and Hawks fans get the job done by Dr. King understands. And not just about Dr. Read King, but also read King. Many people don’t know that he has written a series of books and that is why we will have a series of books on our website and [share] or our experience on matchday and on our social channels. “

Not only is the work of Melissa and her teams recognized locally, but has already received global recognition from none other than the Pope. Yes, I said, the Pope who, when he found out about today, asked that an MLK uniform be sent to him so that he could bless it and send it back.

Not only do I feel lucky to have Melissa’s story today in honor of Dr. King, but I can finally use the infamous Pope emoji for good reason!

Tune in to hear all of Melissa’s amazing movements fully brought into play and capable of performing such meaningful actions.

Comments are closed.