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Just as letter campaigns have virtually died out, people are assuming that email marketing is a thing of the past. It's a myth. In fact, email marketing is a thing of the present and, if used correctly, can make your business by the…
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Unilever has shown its commitment to its unstereotypical advertising strategy and challenged itself to free the next generation of prejudice by introducing new guidelines. The company committed to "unstereotyping" its advertising in 2016…
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Instagram's Stories feature is used by over 500 million accounts, and a third of Instagram's most viewed Stories are created by brands (Instagram). It's clear that this feature has caught on with the Instagram base and businesses can use…
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Is there a connection between SEO and social media? It depends on who you ask. Regardless of this, companies today strive to stand out on the search results pages (SERPs) of search engines and in social space alike. And…
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Do you remember a time when you experienced difficulty navigating a website? What if there were so many words on a page that it was difficult to find anything relevant? A website with a poor design or structure is frustrating. Sites like…
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Good subject lines are unique to every brand, but there are some universal no-gos when it comes to writing them. A subject line often determines whether your email will be opened and given a chance or thrown in the digital trash can to…
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Before starting a challenger brand, Holly Thaggard spent her days in a third grade classroom. After her friend was diagnosed with skin cancer, she noticed a gap in the school's health and safety curriculum - no one talked to kids about…
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Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you…
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COVID-19 stellte Unternehmen vor mehr Herausforderungen als eine, und die Pandemie forderte die Inhaber von Minderheiten noch stärker. Da die Inhaber von Minderheitsgeschäften eine Geldknappheit erleben, konnten sich nicht viele Kredite…
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Customers expect excellent service every time they interact with your company. And while specific teams can handle complaints, technical issues, and general troubleshooting, the responsibility for customer service (CS) rests with…
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