Cardlytics to Buy Data Platform Bridg in $350 Million Deal

The bank-oriented advertising platform Cardlytics will acquire the customer data platform Bridg as part of a stock-and-cash deal valued at approximately $ 350 million, the company announced today. The buyout is the second for Cardlytics after acquiring Dosh in March, a company that offers branded cashback offers. The $ 275 million acquisition was the company’s first. In a statement, …

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