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Marketing
The Ultimate Guide to Hiring a PR Agency in 2021
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?…
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The DigitalMarketer Podcast | Episode 142: Double Your Agency’s Revenue using the Customer Value…
The DigitalMarketer Podcast | Episode 142: Double the sales of your agency with the help of the customer value journey with Reneé Boudakian. The DigitalMarketer Podcast | Episode 142: Double the sales of your agency with the help…
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What Happened to Influencers and Their Content in 2020?
Social media engagement increased 61% during the pandemic, and American adults spent about seven more minutes a day on social media than in 2019 thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by…
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A Quick Guide to Understanding YouTube Ads [Infographic]
Do you know the difference between the two types of in-stream ads on YouTube? Or how about when the bumper and video detection ads from YouTube pop up? Read the full article at MarketingProfs
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What is Clubhouse? [+Should Marketers Care?]
In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.
But, unless you had a huge online following of your own, you might just be getting access to the app now.
Until a few…
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Ralph Lauren Is the Latest to Offer Clothing Rentals
This week, American high-end clothing brand Ralph Lauren launched its first clothing store, The Lauren Look, which features clothing from its more accessible Lauren Ralph Lauren line. Ralph Lauren works with brands like Diane von…
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CRM Shortcomings Leading to Lost Revenue
More than half of sales executives say that their customer relationship management (CRM) platform outages are causing lost revenue, according to recent research by SugarCRM.
The report is based on data from a survey…
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7 Best Marketing Attribution Software for 2021
Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions,…
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WhatsApp Adds 1-to-1 Voice, Video Calls to Desktop App
WhatsApp said Thursday that its desktop application now supports one-to-one voice and video calling. Just like the mobile application, voice and video calls are encrypted throughout so WhatsApp cannot hear or see them. Facebook's own…
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What Is Intent Data? How to Get Started
The use of intent data is on the rise, and for good reason: it's hard to miss the promise of increasing people's visibility when actively searching for a purchase.
But, like most new digital marketing tools, there is a lot…
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