Marketing

COVID-19 stellte Unternehmen vor mehr Herausforderungen als eine, und die Pandemie forderte die Inhaber von Minderheiten noch stärker. Da die Inhaber von Minderheitsgeschäften eine Geldknappheit erleben, konnten sich nicht viele Kredite…
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E-Mail-Marketing ist eine Säule des digitalen Marketings. Es ist nicht nur eine der ältesten Formen des digitalen Marketings, sondern hat sich auch als die effektivste in Bezug auf die Umwandlung von Ansichten in Einnahmen erwiesen.…
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NBCUniversal has joined The CW by finalizing negotiations for this year's preliminary meeting. "We have a few things to clean up, but we're almost done," said Jeff Shell, CEO of NBCUniversal, at the Credit Suisse investor conference Monday…
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YouTube is the second largest website in the world with over 2 billion users worldwide. However, despite the large audience, it can be difficult to get engagement for your videos. Ultimately, in order to gain views, likes, shares, and even…
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Virgin Atlantic airline named Lucky Generals as its lead creative agency, developing a multi-market branding platform and framework, and managing communications for the company, including Virgin Atlantic Cargo and Virgin Atlantic Holidays.…
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It's promotional award season and we've got all the information about this year's big winners so far. Host David Griner will be joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition on…
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When Grace Wells created a TikTok account last April, she was hoping to hone her videography skills while staying busy during the quarantine and maybe find a few people who would appreciate her work. Wells soon launched "Making Epic…
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As the U.S. continues to recover from the Covid-19 pandemic, so does the advertising industry. In its latest quarterly report, Magna predicts that the U.S. advertising market will grow by $ 34 billion to $ 259 billion in 2021, an increase…
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They don't do awards like they used to. Stolen awards, a no-show master of ceremonies, caterer turned host, and stage-breaking advertising managers. There's a night in shame: the 1991 Clio Awards. For decades, promotional award galas have…
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The already complicated task of video metering became even more complex as the pandemic escalated on how and where viewers watch, consume and share videos. So the challenge for marketers is planning and evaluating how to buy time and place…
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