Marketing

YouTube puts 100 million US dollars on TikTok and Instagram Reels clone YouTube shorts that have been around for a long time - or at least until 2022. The YouTube Shorts Fund was presented on Google's own video website on Tuesday. Over the…
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"I think technology is starting to overtake us. It is beyond our ability to even keep up with it. It's very worrying for those of us who are interested in democracy. And I think it's a consequence of that that we are…
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Ah, Clubhouse versus podcasts — an age-old debate. Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old), they've both attracted large, engaged audiences.…
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Social analytics provider Sprout Social published its report "2021 Best Times to Post on Social Media", which analyzed the engagement and usage data of its 20,000+ customers to determine the best and worst times for posting brands on…
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We built HubSpot on the belief that you deserve attention by being of value. That belief is at the heart of HubSpot's success. Creating remarkable content is what makes a remarkable brand. We have invested in educational content for the…
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Trolli, the manufacturer of neon rubber, relies on an old social network to advertise a new product. Each bag of Sour Gummi Creations Martian Mix, which first appeared in stores late last year, contains an assortment of candy in the shape…
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The rise of TikTok continues worldwide and especially in Europe, where the social media app now reaches more than 100 million users per month. This audience is growing beyond Gen Z, or "Generation TikTok" as the company calls it. A year…
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The organization charged with reviewing Nielsen's homework grumbles about the number of television users the measurement company saw during the first year of the Covid-19 pandemic. And after a month-long encounter with television networks…
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As Chris Vaughn prepared for the 4/20 unofficial cannabis holiday, he tripled the number of drivers for his Southern California-based delivery service Emjay. The CEO, who co-founded the shipping alcohol brand Saucey and merged the two…
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Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads?…
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