Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

The Cherokee Nation, a sovereign tribal government in Oklahoma, has asked automaker Jeep to rename the SUV models that have been using their name for more than 40 years. Auto and Drivers magazine was the first to cover the news, quoting Chuck Hoskin Jr., head of the Cherokee Nation, as Jeep prepares for the start of 2022 …

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