Facebook announced at its Facebook Communities Summit Thursday that it would add public groups to its Brand Collabs Manager branded content tool and launched the Facebook Certified Community Manager program.
Brand Collabs Manager described the social network as a marketplace that connects brands with developers who want to promote their products or services. Facebook said in a blog post on Thursday that brands can now use the tool to connect with administrators of relevant groups to support driving engagement while giving those administrators the opportunity to make money and help out with their work in managing their communities .
Facebook has developed a number of tools for group admins to help create branded content. These administrators must disclose all content partnerships to members in accordance with the social network’s branded content guidelines.
The initiative kicks off with public groups, and Facebook said it will continue to look into other ways for public and private groups to serve their communities.
The social network wrote: “When people want to find new ways to connect with their interests, learn new things, be entertained and make new connections, they go to groups on Facebook. At the center of these groups are the administrators, who invest time and energy in maintaining these communities. We want these communities to be able to connect and collaborate with brands that mean something to them. That’s why we’re starting today to expand the Brand Collabs Manager to include public groups. “
Facebook described its Facebook Certified Community Manager program as standardized professional training and certification that aims to set community management best practices and standards with the aim of helping community managers build, grow, scale, and connect theirs Enable communities.
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