Facebook continues its battle with Apple in the newspapers – particularly in the New York Times, Wall Street Journal and the Washington Post.
The social network followed Wednesday’s print ads in these newspapers and the press conference with small and medium-sized business owners with another print ad, claiming that upcoming changes to Apple’s iOS 14 operating system are an attack on the free internet.
In the ad, many of the points that Facebook raised in its press conference and in the newsroom post on Wednesday were reworked. Apple’s policy changes would force developers to look to other revenue streams like subscription fees and purchases in the application to cover the lack of less effective personalized ads caused.
On Facebook it says: “Take your favorite cooking sites or sports blogs. Most of them are free because they have advertisements. The change from Apple will limit the ability to display personalized ads. To make ends meet, many of you have to add subscription fees or add more in-app purchases, which makes the internet much more expensive and reduces high-quality free content. “
Apple made the statement in response to events on Wednesday: “We believe this is an easy thing to stand up for our users. Users should know when their data is being collected and shared with other apps and websites – and they should have a choice of whether or not to allow it. The transparency of app tracking in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating targeted ads. All that is required is that users have a choice. “