Fox Sports, Wendy’s and Twitter have teamed up to find a way to get fans involved in the television’s college football coverage.
The initiative begins with Saturday’s Red River Showdown, the major annual rivalry game between the University of Oklahoma and the No. 22 University of Texas.
Fox Sports coverage begins at 10 a.m. CET with Big Noon Kickoff, hosted by Rob Stone, with analysts Reggie Bush, Matt Leinart, Urban Meyer and Brady Quinn, and Speak for Yourself co-host Emmanuel Acho, a former linebacker for Texas .
Big Noon Kickoff will also include the #WendysTwitterTopic, which will allow viewers to select a segment of the pregame show via a @ CFBONFOX Twitter poll.
When the game starts at noon, play-by-play announcer Gus Johnson, analyst Joel Klatt and reporter Jenny Taft will be calling the action from the Cotton Bowl Stadium in Dallas.
During the game, viewers can use the #WendysViewersChoiceCam to choose between four camera options, with the top one being streamed on @CFBONFOX for the rest of the game.
We’re giving you the freedom to choose how you’d like to watch the Red River Showdown this week using the @ Wendy Viewer’s Choice Cam ????????
Vote for the camera angle you like the most and get ready to go! #WendysViewersChoiceCam #ad
– FOX College Football (@CFBONFOX) October 6, 2020
Fox Sports, Wendy’s and Twitter will continue to work together for the remainder of the college football season with Sponsored Moments that bring together key games, channel question-and-answer sessions, and highlights in real time.
Wendy’s vice president of media and social affairs, Jimmy Bennett, said in an email, “Wendy’s has done justice in entertainment by giving fans unexpected and exclusive access to everything from music to sports. Our partnership with Fox Sports and Twitter fulfills this commitment by giving fans a unique opportunity to watch this weekend’s Big 12 game in person without being physically in the stadium. This is just one example of how we involve our fans in a unique yet authentic way. “