Last year Anna Kendrick admitted her love of snacking and Christmas when she debuted her own rendition of Sound of Music’s “My Favorite Things”. The spot with brand lines like “Bright Yellow Lay’s Bags and Noses Frozen” was such a hit that Frito-Lays decided to recycle it for this year’s Christmas season.
According to Rachel Ferdinando, Senior Vice President and Chief Marketing Officer, launching a full-service vacation deal this year was “an absolute must, especially at a time when we’re all trying to add some joy and joy to our everyday lives.”
Before the start of the holiday business, fans were already in Tiktok to showcase their homemade snack fashion. This trend led to the establishment of an exclusive society of snack super fans by Frito-Lay, who have probably already ordered a Cheeto-Pom-Pom hat and a matching scarf.
The shop apparel line includes knitted scarves “to keep your neck warm or to wipe your mouth” and fluffy socks “so no one overhears you sneaking into the pantry for a midnight snack.” The brand also benefits kids who like something Need vacation fun by donating up to $ 500,000 to Toys for Tots.
The launch of an online shop by Frito-Lay is a response to consumer demand for convenience and security this year. The brand’s latest U.S. Snack Index reports that snacks are the most likely food item to buy online for the holidays, with up to 50% of Americans planning to buy holiday groceries online, up from a 15% increase in 2019 .
Frito-Lay has a clear affinity for brand renditions of Christmas classics – the brand began celebrating earlier this year with an in-depth reading by Marshawn Lynch of “Twas the Night Before Kickoff”. The snack mogul has also teamed up with Tracee Ellis Ross, who recently had a conversation with her snack closet on another campaign.
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