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Gismart has entered into a cross-platform, multigame partnership with Snap to develop games for Snapchat. And Gismart kicks off with the launch of Crazy Run, a new game on the Snap social platform.
The game from London-based Gismart, a mobile publisher and developer with 800 million downloads, has been released worldwide on Snapchat’s platforms for both iOS and Android.
The game is the second Gismart released on Snapchat. Parent company Snap said last year that between April 2019 and June 2020, more than 100 million people played games on their platform.
Gismart and Snap have partnered with Gismart to publish games on Snapchat and incorporate Bitmoji into them, starting with Perfect Expert 3D. Crazy Run lets players play as Bitmoji avatars in a competitive real-time multiplayer game.
The game had a soft launch in February, and Gismart doubled its retention rate by adding the ability to customize friends. This allows players to match up with their friends before they match up with other snapchatterns. The game has already reached seven million players.
Image credit: Gismart
As an early adopter of Bitmoji for Games, Gismart introduces Bitmoji avatars into the hypercasual title Perfect Expert 3D. Bitmoji for Games enables game developers to personalize the gaming experience by transferring Bitmoji avatars to mobile, PC and console games. During the test, the integration increased customer loyalty by 20% on the first day and increased ad impressions per daily active user by 60%.
Gismart’s Perfect Expert 3D is a house building simulation game that provides players with the ultimate tools to find solutions to common house maintenance problems and get chores done. The game has already supported 314 million game sessions on other platforms and generates an average of three million daily game sessions.
Gismart was one of Snap’s earliest partners when it launched its first Color Galaxy game on Snapchat in the summer of 2019. Since its global release in January 2020, the game has attracted 41 million unique players who have spent more than 15,500 million hours in the game. The total number of game sessions is more than 132 million.
Snap’s Pedro Rodrigues said in an interview that Snapchat has 265 million daily users and a sizable percentage of them play games. He said that these games are monetized through advertising. Rodrigues said the games generate a lot of games because players find that they can enjoy games with random people as well as friends.
“The challenge is to make a game for a social platform that is played with friends from the start,” said Rodrigues.
Image credit: Gismart
Lana Meisak, vice president of business development and marketing at Gismart, said in an interview that the company has joined Snap’s early partner circle to integrate its technology. You, the company, are discussing other ways to use Bitmoji to play games with third-party brands.
“We were just interested in exploring the new platform,” said Meisak. “As we approached Snap, we presented our Color Galaxy project. We launched it in 2018 and it has been downloaded 45 million times. So we were very satisfied. Now we are committed to other projects with Snap Games. “
Gismart has 380 employees in London, Kiev, Beijing and Minsk. Meisak, about 20 people, work on Snap-related games at Gismart. This number is roughly twice the original team size. Snap has more than 25 games on the platform.
“We prefer to create multiple games with a developer like Gismart,” said Rodrigues.
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