Who doesn’t have a Facebook account? Perhaps some of you are not as active as you were before, but Facebook still has a huge amount of data to target your prospects and increase your brand awareness.
If you want to use the most popular social media platform, you should consider working with experienced Facebook agencies.
How do I use Facebook ads for marketing?
Have you ever heard of the bottom line marketing? Facebook revolutionized advertising with its model in the age of social media. Facebook knows our interests, preferences, friends, ages, where we live, etc.
The social media platform knows everything when it comes to segmenting us. Just look at the accuracy of the friendship suggestion algorithm. It is much more primitive than Facebook Business targeting algorithms, although it demonstrates the power of data. With their advertising model, companies can address potential customers correctly.
What makes Facebook unconventional, thanks to most advertising platforms, is data and relevance. Of course, this also applies to Instagram, which was taken over by Facebook in 2012. Agencies that focus on Instagram are also growing rapidly.
Retargeting is another method that you can implement into your digital marketing strategy with a Facebook agency.
The other side of the coin is that Facebook’s user base is shrinking, especially for the younger generation. Today, however, 15 million fewer users use Facebook than in the US in 2017 (12-34 years old).
The platform still has tremendous potential for marketing and advertising. Of course, this trend makes sense and you should keep that in mind. That’s why you shouldn’t just be on Facebook, you should never give it up.
eGuide: Using Smart Data to Achieve Greater Marketing ROI
2 out of 3 top marketers admit that data-driven decisions are beyond gut instinct. Unleash the real potential of your marketing with smart data to accelerate business growth!
Get Your Free Copy!
Top Facebook Agencies & Companies
Mayple is a digital agency that works with small and medium-sized businesses. The agency’s mission is: “Every company should have access to top experts and technology, just like big brands can.”
While large companies have huge marketing budgets to access top talent and quality technology that will deliver results, marketing is a much more difficult game for SMBs. So they try to solve this problem. They have a wide range of services including social media and Facebook.
New York-based brand new creative agency Crafted is always exploring the new, always innovating, and focusing on creative storytelling. It can be exactly what you need for your Facebook campaigns.
Your strategies will help your brand get noticed, shared and discussed. Social media is getting more competitive by the day and the agency has the expertise to bring you the results your brand needs. Their services are not limited to content and social media marketing.
If you want to be successful on Facebook, you need stunning content. At this point, Luminary can help you reach your audience with a great content marketing strategy.
The Australia-based agency runs a workshop with your key stakeholders to develop content topics tailored to your business goals and the needs of your target audiences. It is based on an analysis of your user personalities and the customer lifecycle.
Pound & grain
Pound & Grain has been offering creative marketing solutions since 2010. You work successfully on all three critical phases of a campaign, brainstorming, production and action.
The Canadian full-service digital agency also prides itself on its social media team. You rely on data to be successful on Facebook. Social media isn’t effective if the content doesn’t end up with the right audience. The social strategies team works to understand what works and what doesn’t and get your social media plan where it needs to be.
Los Angeles-based agency Isadora believes in the power of content to drive engagement and deepen loyal customer relationships. Your digital marketing team offers social media marketing services. These services encompass exactly what you need from a Facebook agency.
Your work starts with creating a strategy and they cover the entire process through to reporting the results.
Search & collect
Search & Gather companies grow with intelligent digital marketing. Paid social networks are extremely important for startups and companies of all sizes in order to increase awareness, online leads, and sales.
The Toronto-based agency knows Facebook ads are great for reaching large audiences. However, big brands have massive impressions on this popular platform. We develop thoughtful creative and audience views to give you the conversions you need.
Rabbit Studio creates wonderful experiences to increase your business value. The Hong Kong-based agency knows that creating social strategy and managing content are critical to brand awareness. They will walk you through the steps of building a great social identity and conducting online advertising.
They quickly demonstrate their expertise by showing their great social media portfolio on their website.
DIJGTAL is not only a Facebook marketing partner, but also calls itself a “real problem solver”. Their culture and collective mindset is the kind that embraces authenticity, shows trust, and produces thought-provoking results.
Your portfolio will appear on their website, including their social media projects.
DigiSalad is an innovative and professional digital agency that focuses on UX Strategy & UI Design and Social Media Campaigns. Their goal is to create an amazing user experience and journey for their clients’ projects.
You are ready to create amazing Facebook marketing experiences based on smart strategies.
First page digital
First Page is a full service digital agency based in Hong Kong and Singapore. Your team consists of strategic, technical and creative specialists who drive the digital success of companies of all kinds.
Working with them, you can take over social media with Singapore’s most trusted Facebook marketing agency. Plus, you can leverage the expertise in choosing the right content, creative design, target audience, and budget to ensure your brand reaches customers with a high conversion rate.
Digital Business Lab
Digital Business Lab specializes in video production, influencer marketing, social media strategy and execution in Hong Kong, China and other Asian markets.
They explain their social media strategies very clearly on their website which is also where you can reach their projects.
Why should you partner with a Facebook Marketing Agency?
Maybe you think I can spend the money on ads on Facebook rather than a Facebook agency. You may be able to make some quick wins in the short term, but in the long run your competitors will outperform you if you are inexperienced or if you don’t pay enough attention to the platform. Since the platform is dynamic and like Google updates for search engine optimization, don’t overlook the changes made by Facebook.
In the past few years, the leading social media platform has allowed you to drive traffic to your website more efficiently and you may not need an expert. If you had enough creativity, you might find a way. Now is not enough.
We can assume that a Facebook agency will lower your advertising costs and improve their efficiency. However, the Facebook team makes it very easy to use. It is not used by you or any experienced digital marketing agency. Also, Facebook groups can be counted as new in this game.
Using Facebook Groups as a Marketing Strategy
“We believe that there is a community for everyone. So we’ve been working on a major development to make communities as central as friends. “
It’s from Mark Zuckerberg’s speech at Facebook’s annual F8 conference.
Year after year, Facebook decreased the organic impressions of posts from Pages. Therefore, you can only reach your followers through pages by buying those impressions. Facebook’s enterprise value shows that most companies are ready to do it.
The problem is the cost of a click or an impression. If you haven’t already, then you should think about focus groups with successful Facebook agencies.
Social media agencies with a proven record of success on Facebook can cut costs per lead and manage your accounts in the right tone. If you want to reach your target audience with the right message at the right time, you can turn to industry leading Facebook agencies.