It was kind of – but it was also a real lifetime movie, A Recipe for Seduction, which aired on the network Sunday afternoon. The 16-minute collaboration with branded content from Lifetime, KFC and the Wieden + Kennedy Portland agency incorporated the KFC founder, played by Lopez, into a typical Lifetime film.
One recipe for seduction that Lifetime’s signature soap films mails centers on a young heiress whose devious mother has handpicked her suitor but instead falls in love with Lopez ‘Sanders, a new chef with a secret fried chicken recipe.
You can find the full film here. A recipe for seduction is also available on Lifetime’s apps and VOD platforms.
The mini-movie, “presented by Kentucky Fried Chicken,” although the KFC brand is never named, opens during a festival chicken dinner prepared by “incredibly talented” new chef Harland Sanders. Heiress Jessica is pressured by her devious mother to accept suitor Billy’s proposal, but instead falls in love with the new chef.
In true lifetime movie fashion, A Recipe for Seduction features deception, threats, forbidden love, and attempted murder – along with a happy ending and a final twist. It also includes Campy lines like “Don’t call me ‘Crouton'” and “Secret’s out, Chicken Man”.
Lopez is the latest celebrity to play Colonel Sanders in various campaigns from KFC and Wieden + Kennedy Portland. He follows in the footsteps of stars like Darrell Hammond, Rob Lowe, Sean Astin, Jason Alexander, George Hamilton and even Reba McEntire.
As part of the Lifetime and KFC campaigns, consumers can order KFC for delivery from Uber Eats and receive six free, ultra-crispy chicken tenders for $ 20 or more via UberEats.com or the mobile app from December 13-19.
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Eric Baldwin
Creative Directors: Jarrod Higgins, Lawrence Melilli
Copywriter / Art Director: Christa Prater, Maggie Paris
Production Manager: Matt Hunnicut
Executive Producer: Hayley Goggin
Producers: Danielle Magee, Alex Lianopoulos, Camille Westerberg
Account Team Members: Jesse Johnson, Kimmy Cunningham, Mandy Wakimoto, Megan Russell, Allie Bottinelli, and Komal Charania
Creative Operations Manager: Jane Monaghan
Media team: Samantha Horvath, Kristen Mcnamee and Annamaria Grinis
Brand strategy: Britton Taylor, Jake Watt
Digital Strategy Director: John Dempsey
Business affairs: Emily Kahn
Executive design producer: Alicia Kuna
Design producer: Victoria Tengblad-Kreft
Design Director: Patrick Nistler
Designer: David Trujillo, Dave Hagen, Seth Shelman and Corey Bade
Photographer: Saskia Thomson
Movement designer: Adam Sirkin
Editing: Kyle Pero
Editor: Erica Nikolaidis
Production company: Jean