How Chipotle Mixes Web Tradition with Burritos and Guac

For the fast, casual restaurant chain Chipotle, social listening is an integral part of their social media strategy. They are very aware of customer habits and are quick to respond to user-generated content, including the often comedic mispronunciation of the brand name.

Simply, but with a lot of hard work, Chipotle embedded itself in the internet culture.

Learn how Chipotle’s marketing goes beyond the core customer in the latest episode of Social Confidential.

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