This month, Nike received recognition for an inspiring one-minute film called The Toughest Athletes, which celebrates the strength of mothers as well as the brand’s first maternity line. To create long-term loyalty for the campaign, the Swoosh worked with prenatal and postnatal exercise expert Jane Wake to create four audio-controlled maternity workouts on Nike’s Run Club mobile app. The mobile piece shows that while inspiration is fantastic, daily brand engagement really creates loyalty.
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