How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk could make some publicity gain from his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launch pad for his own news. Sierra Space, a spin-off of aerospace company Sierra Nevada Corp., has purchased 30- and 15-second preroll ads that …

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