Did you know that the top three locations on the Google results page receive over 60% of all search traffic?
You’re practically invisible to your audience if you’re not even on the first page of Google. Are you trying to figure out how to improve your search engine ranking?
It’s easy to become overwhelmed by the quantity of SEO tactics that have been advocated. What’s the best way to figure out what works and what doesn’t?
We’ve compiled a list of the most crucial tips for getting to the top of the Google search results page in Surrey Uk .
Increase the speed of your website
If your website is slow, your visitors will leave quickly. Your website should load in under 2 or 3 seconds for the average user.
You don’t want to let your users down before they even get to your website. If your audience becomes frustrated with your poor loading speed, they will rapidly leave.
Still don’t believe us? According to research, each second of delay in your loading speed might reduce your conversion rate by up to 7%.
As a result, Google has begun to penalise websites with slow loading times. One of the most essential factors that the search engine analyses when determining your ranking is the speed of your website.
You must eliminate anything from your website that may be slowing it down.
Increasing your Google position by pointing your audience to other players in your sector or area may seem counterintuitive.
However, if you link to websites with high authority and trust ratings, you’ll increase your chances of getting the favour returned. The goal of the game is to get as many backlinks as possible.
Concentrating on link-building for quality rather than quantity is very crucial. In other words, receiving one or two links from HuffPost and Buzzfeed is preferable to receiving many from unknown websites.
Internal links across your website should also be included in your article. This allows you to enhance your conversion rate by directing web traffic from your blog to your online store.
Create excellent content
You must produce stuff that people are interested in reading.
Too many bloggers are writing for Google rather than for their readers. The more human-centered your material is, the higher you’ll rise in the rankings.
Create material that is both relevant and engaging for your target audience. You can become a thought leader in your field, which will help you rank higher on Google.
To keep your audience engaged and excited, make sure you refresh your content on a frequent basis.
Repurpose Your Blog Posts
You can reuse your blog material after you’ve already written it in another format. Your target audience wants to be able to interact with a range of content formats.
So, to reach a wider audience for your material, turn an old blog into a YouTube video or a podcast. You’ll have even more material to generate traffic because of this.
Use of web analytics
Do you have any idea how well your website is performing?
You should use the data supplied by web analytics tools to your advantage. When is the best time of day to post your blog content, for example?
For a cost, you can get one of several popular analytics solutions or install Google Analytics for free. The data can then be used to assess what is working and what is not.
Meta Descriptions That Work
The title of the web link and a meta description appear on Google’s results page. Because it serves as an initial impression for your viewers, you must optimise your meta description.
Keep it concise and relevant.
Keep an eye on your meta descriptions for duplicate information. Even if certain links require repeated portions, this could harm your Google ranking score.
URLs that are both simple and relevant
Make sure your URLs are short and to the point. Users won’t be able to understand your URLs if Google can’t.
The following is an example of a good URL:
While the following is an example of a bad URL:
Complex and long URLs should be avoided at all costs.
Use of Keywords
The bread and butter of SEO is keywords!
However, if you’re not careful, your keyword usage can cause more harm than good.
Keyword stuffing, or filling your text with keywords and phrases, should be avoided at all costs. Keywords must be included in the description of everything searchable on your website.
Long-tail keywords, which reflect how people search on Google, should also be included. Because of the rise in voice searches, it’s more crucial than ever to optimise your content with entire sentences.
Website that is mobile friendly
More than 60% of all Google searches are conducted on mobile devices.
If your website design isn’t mobile-friendly, you can be missing out on a large percentage of your traffic.
Furthermore, Google penalises websites that do not provide a mobile-friendly experience to their consumers.
Content that does not require software (such as Flash) and is not available on mobile devices are examples of actions to guarantee your website is mobile friendly.
Study Your Competitors
The higher you are ranked on Google, the lower your competitors are ranked. As a result, you’re up against it for the top spot on the results pages.
This is a terrific approach to see what SEO strategies other companies are using and how they may be improved so that your website ranks higher than theirs. This also allows us to see what keywords they are ranking for, analyse where their backlinks are coming from, and examine the various sorts of SEO Content Marketing that are active on each competitor’s website.
Suggestions for a Better Search Engine Ranking
Use these ideas to improve your search engine ranking and increase traffic to your website. As you advance to the top, you’ll be leaving your competition behind.
Do you want more tips on how to improve the design of your website or your SEO strategy?
Please contact us if you require assistance.