How We Upgraded Adweek’s Advert-Pitching Tremendous Bowl Bot With a Smarter, Extra Eerily Human AI

When we first launched Adweek’s Super Bowl bot last year, the goal was to see if the most sophisticated AI of the day for generating text could itself write a plausible pitch for a Super Bowl ad. The answer, then, was that it could – but only very occasionally. More often, ideas were generated that …