From feed posts to IGTV and reels, knowing the best Instagram image size is not an easy task.
This handy guide has all the dimensions you need to create the perfect size picture and video for Instagram.
We also created a free infographic with the key metrics for each type of Instagram post. Download now::
Understanding the size and aspect ratio of Instagram images
There are two important things to keep in mind when sharing photos and videos on Instagram: aspect ratio and size.
Aspect ratio refers to the width of an image in relation to its height.
It is expressed as a ratio like 4: 5 or 9:16, with the first digit representing width and the second digit representing height.
It’s important to make sure your photos and videos adhere to Instagram’s aspect ratio guidelines. Otherwise, they will be tailored to a supported relationship. This can result in the loss of part of your image.
Fortunately, Later’s cropping tool has recommended ratios for Instagram, Pinterest, and Twitter. This way, you can always make sure that your posts are perfectly optimized before posting.
Size (or resolution) refers to the number of pixels that make up the width and height of your photo or video.
Like aspect ratio, size is expressed by two numbers – the first represents the width and the second represents the height.
For example, an image size of 1080 x 1080 pixels is much larger than an image size of 50 x 50 pixels.
Why is image size important on Instagram?
Although Instagram compresses your photos and videos, it is always better to share them at an optimal resolution. When Instagram compresses your photo, it doesn’t really affect the image quality.
Get the perfect crop for all of your posts with Later’s Editing tools, available for all future plans!
Instagram Size Guide # 1: Instagram Feed Posts
Instagram feed posts used to be limited to the simple square, but now (almost) anything is possible.
Square posts (1: 1)
Although Instagram supports horizontal and vertical photos, square posts are still a popular choice on Instagram – especially since the Instagram profile grid crops the content in a 1: 1 ratio.
How do you optimize for square?
We recommend making your square photos 1080 x 1080 pixels. That way, when Instagram compresses the file, the version will still be of high quality.
Horizontal posts (16: 9)
While Instagram recommends an aspect ratio of 1.91: 1, you can actually go up to 16: 9.
In any case, we recommend that you set the height of your horizontal photo to at least 1080 pixels. That way, when Instagram compresses the file, the quality should stay pretty high.
Vertical posts (4: 5)
In general, your vertical photos should have an aspect ratio of 4: 5. Anything longer (like 4: 6 or 4: 7) and Instagram will crop your content.
Vertical posts take up more space as someone flips through their home feed, so they are more streamlined than horizontal posts. However, it’s a good idea to keep in mind what they will look like when they are cropped square in the Instagram profile grid.
For the size, we recommend 1080 x 1350 pixels. That way, when you compress Instagram, the photo should appear around 480 x 600 pixels in size.
Video mail (16: 9 – 4: 5)
Instagram supports in-feed videos with aspect ratios from 16: 9 to 4: 5. Videos should have a frame rate of 30 frames per second and a maximum file size of 4 GB.
Once you’ve set the Instagram image sizes, it’s time to publish your content using Later’s Visual Instagram Planner.
It shows you exactly what your Instagram feed will look like with your future posts (both pictures and videos) – it’s a staple when it comes to improving your aesthetics.
It allows you to easily rearrange or swap your posts so that you can find the perfect balance for your Instagram feed.
Planning your posts ahead of time will not only give you a consistent aesthetic, but also regular posts.
Instagram image size 2: Instagram carousel posts
Instagram carousel posts The format can be square, horizontal or vertical – and contain both photos and videos.
However, once you’ve selected your first photo or video, any subsequent photos or videos you choose will be cropped to the same aspect ratio.
If the first photo you select is square (as in the example above) then all of the following content will be cropped to a 1: 1 size.
Instagram Size Guide # 3: Instagram Stories
You can pretty much share anything Instagram storiesas long as it has a minimum aspect ratio of 1.91: 1 and a maximum aspect ratio of 9:16.
Since most people prefer their stories to take up the entire screen (no borders), we recommend using an aspect ratio of 9:16 with a size of 1080 x 1920 pixels.
Need Help Editing Your Instagram Stories? Check out ours Top Instagram Story Creator Apps.
Instagram Size Guide # 4: IGTV Videos
You can upload vertically IGTV videos with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16: 9.
For vertical videos (9:16), the ideal size is 1080 x 1920 pixels. For horizontal video (16: 9), the ideal size is 1920 x 1080 pixels.
Also note the aspect ratio of your IGTV cover picture.
The cover picture is displayed on your channel page and in the IGTV categories. So it pays to determine the right size. Instagram recommends an aspect ratio of 1: 1.55 and a size of 420 x 654 pixels.
If you want to share a preview of your IGTV on your Instagram feed (a great way to get more views), it’s important to consider how your cover photo will appear in both the Instagram feed (1.91: 1-4: 5) and also in the Instagram profile grid (tailored to 1: 1).
To be on the safe side, it’s best to leave title graphics in the center square of the cover photo, e.g. @glowrecipe does. This will ensure that your IGTV content will look just as good on your grid:
And remember, once an IGTV cover photo has been published, you will no longer be able to edit it. It is therefore worth paying extra attention to this photo.
Instagram Size Guide # 5: Instagram Roles
Similar to stories Instagram roles are designed to be viewed vertically, in full screen mode, and on mobile devices.
For this reason, we recommend using an aspect ratio of 9:16. Recording and editing right on the phone is a great way to keep the optimal dimensions.
TIP: The video title is displayed in the lower fifth of a roll. Whenever possible, avoid important visual elements in this section.
Instagram Size Guide # 6: Instagram Live Videos
Instagram Live Videos are meant to be recorded vertically as they are meant to be sent directly from your mobile device.
This means that the aspect ratio will always be the full width and height of your screen (usually 9:16).
Since you cannot manually resize or change the aspect ratio of your Instagram Live videos, there is no need to worry too much.
That’s it! You are now on the cutting edge of how to tweak your feed posts, stories, IGTV videos, roles, and more.
And if you’re not sure, download ours free infographic as a quick and easy reference.
Do you want to make sure your Instagram feed always looks great? To join Later to schedule, preview, and schedule your posts – for free!
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.