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The playful interactive reality show Rival Peak exceeded 100 million minutes in its first 12-week season, Genvid Technologies announced.
The event on Facebook was one of the largest interactive events this year and was launched by Pipeworks Studios, Genvid and DJ2 Entertainment.
The show had 200 million engagements on 13 simultaneous 24-hour livestreams seven days a week as well as a weekly closing show hosted by celebrity Will Wheaton. The show was a new kind of interactive experience that was part a game and part a reality show. The audience was made up of real people, but the characters they saw were based on AI.
“We are very pleased with the way this first experiment went and the main metric we are focusing on is the 100 million minutes we have seen,” said Jacob Navok, CEO of Genvid, in an interview with GamesBeat. “It’s in any form of entertainment that, as new intellectual property, is pretty cool.”
Image credit: Genvid
The show featured 12 AI characters entering a survivor-like competition in an animated Pacific Northwest. The live audience could influence the outcome by cutting off tasks and helping their favorite characters. The show ran 24 hours a day, seven days a week.
“The things that got people excited the most were the story parts, like romances between some of the characters,” said Navok. “People really liked the romantic plot and the drama beats.”
Rival Peak was the most popular on mobile, drawing viewers from over 70 countries, with the largest audience in the US, India, Mexico and the Philippines. The weekly minutes observed grew at a weekly rate of 40%. After a month, the weekly minutes increased by over 300%. In the end, they were over 55 times larger than the first week.
Lindsay Gupton, CEO of Pipeworks, previously said in an interview with GamesBeat that he had spoken to Navok about the idea for three years. No other company has the technology to pull this off, Gupton said. Pipeworks created an interactive stream on Twitch where the audience could vote on the results about five years ago. The developer leveraged technologies like emerging AI and social broadcasting, while Genvid enabled interactive streaming technology.
Image credit: Genvid
According to Navok, Rival Peak was the first entry into the new Massive Interactive Live Event (MILE) category. The audience cast millions of votes, solved millions of puzzles and supported the characters (or not) in completing tasks and prioritizing goals. The viewers collectively influenced the direction and outcome of Rival Peak and individually helped the characters survive the wilderness and avoid extinction.
“The stickiest piece of content we could generate that had some of the highest match spikes was when we turned on streamers and talked about what was happening,” said Navok.
The TV show will now be available via videos in the app.
The live show had its challenges as a segment fell off schedule due to COVID issues disrupting production. The team had to create an alternate repeat episode in a scenario where a mad hacker took over.
“It was insane and none of it was part of the original plan,” said Navok.
Android accounted for 84% of users. iOS was 12% (as it came on that platform mid-season), and the PC / Mac was 4%. Facebook sponsored the show and broadcast the event.
“The global nature was really cool,” said Navok. “It’s not just North America and Europe. It’s India, Southeast Asia, the Philippines, Latin America, and Brazil. The biggest lesson is that you never know what your biggest markets might be. “
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