Is the U.K. About to See a Massive Wave of Ad Spending?

Now that the Covid-19 pandemic has weighed heavier on marketing budgets than any other event in modern times, there is understandably a desire to find out what is to come. Trying to predict events over three months in advance may seem like utter folly, but ad spend forecasts and reports are popping up in quick succession – and seem to agree on …

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