Jacqueline Parkes, marketing director for ViacomCBS’s entertainment and youth group and executive vice president of the company’s digital studios, is leaving the company later this year.
Parkes has been a leader in marketing for networks such as CMT, MTV and VH1 since 2016 and was strengthened after the merger of ViacomCBS in 2019 to oversee marketing for additional cable properties such as Comedy Central, Paramount Network and TV Land.
In a statement to staff today, Parkes said the decision was a personal one, and was partly due to life changes resulting from the ongoing Covid-19 pandemic.
“In the last few months I have been talking to Chris about finding the right time to change my role for two reasons: The first is the transformation work that we have done together over the past five years is almost complete”, said Parkes wrote.
“The second is that we all have a unique moment – and for me that means my whole family is back under one roof,” she continued. “For these two reasons, I would like to take this time to spend with my family and assess what the next challenge is for me.”
She will stay with the company until the end of the year as Chris McCarthy, President of ViacomCBS Entertainment and Youth Brands, searches for her successor. According to the company, McCarthy is close to finding her replacement but has not yet made an announcement. An interim reporting structure is expected to be introduced in the coming weeks before a new CMO joins the team.
Parkes’ five-year tenure has been marked by a number of marketing wins, including #AloneTogether, a PSA campaign that promotes social distancing and stays safe in the early days of Covid-19. An overarching campaign for Comedy Central’s Awkwafina Is Nora From Queens won Adweek’s 2020 Media Plan. This fall, the company launched a PSA mass voter registration campaign entitled “Vote for Your Life” for the entertainment and youth brands. As part of the initiative, MTV paid for the printing and mailing of election initiatives.
Prior to joining the company, Parkes was the chief marketing officer of Major League Baseball for two decades.
The departure comes as ViacomCBS continues to deal with organizational changes that better focus on its streaming ambitions. However, an October restructuring on the streaming side had no impact on the cable networks.