Lifetime’s latest original film contains all of the known tropes of the genre – deception, threats, forbidden love, and attempted murder – plus a twist: One of the characters is Colonel Harland Sanders of KFC.
Yeah, that’s a joke – but it’s also a real lifetime movie. Or actually what the network calls a “lifelong original ini film”. A Recipe for Seduction – with Mario Lopez as the founder of KFC – is a 15-minute collaboration between Lifetime, KFC and the Wieden + Kennedy Portland agency with branded content that will be released on this Sunday, December 13th at 12.00 p.m. (CET) in Cable network debuts.
The program, which broadcasts Lifetime’s signature soap movie, focuses on a young heiress whose devious mother has handpicked her suitor, but instead falls in love with Lopez ‘Sanders, a new chef with a secret… fried chicken recipe.
The trailer is packed with the moments Lifetime movies are famous for, with lines like “We all have our secrets” and a scene in which Lopez is bound and gagged while the mother barks, “Just kill him already!”
“We’re no strangers to heating things up for the holidays, just like our famous firewood with the scent of fried chicken. But let’s face it, we could all use a little distraction this Christmas season. So why not fill some of your time at home with engaging drama and the convenience of our world famous roast chicken? “Said KFC US CMO Andrea Zahumensky in a statement. “A recipe for seduction is a perfect excuse to curl up at home and escape to yourself happily forever.”
“With a great cast and a wink at the unique sensibilities celebrated in Lifetime movies, this co-production highlights the POV of each brand and marries them in a fun and authentic way,” said David DeSocio, director of marketing and ad sales partnerships A + E Networks, in a statement.
Lopez is the youngest celebrity to have played against Colonel Sanders in various KFC and Wieden + Kennedy Portland campaigns in recent years. He follows in the footsteps of stars like Darrell Hammond, Rob Lowe, Sean Astin, Jason Alexander, George Hamilton and even Reba McEntire.
Lifetime is interested in working with other brands to create additional “mini-movies” like A Recipe for Seduction.
As part of the Lifetime and KFC campaigns, consumers can order KFC for delivery from Uber Eats and receive six free, ultra-crispy chicken tenders for $ 20 or more via UberEats.com or the mobile app from December 13-19.
The film’s Sunday debut on Lifetime will be followed by a rerun of Lopez’s new Lifetime vacation film FelizNaviDad. After the premiere, A Recipe for Seduction will also be available on lifetime apps, VOD platforms and the special website for Christmas movies.
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Eric Baldwin
Creative Directors: Jarrod Higgins, Lawrence Melilli
Copywriter / Art Director: Christa Prater, Maggie Paris
Production Manager: Matt Hunnicut
Executive Producer: Hayley Goggin
Producers: Danielle Magee, Alex Lianopoulos, Camille Westerberg
Account Team Members: Jesse Johnson, Kimmy Cunningham, Mandy Wakimoto, Megan Russell, Allie Bottinelli, and Komal Charania
Creative Operations Manager: Jane Monaghan
Media team: Samantha Horvath, Kristen Mcnamee and Annamaria Grinis
Brand strategy: Britton Taylor, Jake Watt
Digital Strategy Director: John Dempsey
Business affairs: Emily Kahn
Executive design producer: Alicia Kuna
Design producer: Victoria Tengblad-Kreft
Design Director: Patrick Nistler
Designer: David Trujillo, Dave Hagen, Seth Shelman and Corey Bade
Photographer: Saskia Thomson