Nearly Pattern 4,000 Shades of Eyeshadow With Pinterest’s New AR Attempt-On Characteristic

While most people prefer to try on makeup before making a purchase, asking customers to touch the same samples of products and stroke them over their faces is a pretty clear violation of current health and safety guidelines. Meanwhile, Pinterest is helping users mimic that real-world experience as closely as possible using a feature that made Snapchat mainstream: augmented reality.

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