According to Cisco by 2022 82 percent Worldwide internet traffic will be through video streaming and downloads (2019). Video content marketing is not a new development as we have seen these video ads on television for a long time. But with the advent of the accelerated internet and brands trying to cater for the limited attention of the consumer, video marketing seems to be the way for most brands to cut the clutter. Videos are one of the most effective ways to communicate with audiences as they increase traffic, engagement, and sales, and help them fully understand our offerings. So, if you haven’t included videos on your marketing profile, this is your keyword!
But take it from us, video making is not as difficult as it seems and there are some amazing tools out there that make your videos easy to make. To help you further, we’ve compiled a list of the top 10 tools and software for creating impressive videos to make your job of creating videos easier. Most of these have a free version that makes them affordable in the long run. And the icing on the cake? Many of them are recommended by Facebook too!
So, without further ado, here are the top 10 online video editors and free video makers for Indian marketers to use to create amazing video content:
Animoto is the DIY of the video creation world, used by all ages to create and optimize videos. It stands for his slogan: “Just do it, make it beautiful”. Animoto is a leading video creation tool, helping you create unique, bespoke videos for your brand with a large library of pre-made templates and the many aesthetic themes to choose from. The user can either upload their pictures and videos or use Getty’s high resolution images. With flexible controls, you can count on high quality videos, while the user interface is fun to create and personalize! They are certified partners of Facebook, Youtube, Twitter and Hubspot and available for all devices on IOS and Windows desktops. To unlock all features, you can upgrade to the annual subscription of USD 33 per month.
If you want to create professional looking videos in minutes, Invideo is your answer. Invideo is an online video editor for Android and iOS with drag and drop functionality that makes video creation easy. Invideo has a library of pre-made templates and media that are vibrant, stylish, and engaging. Another amazing feature is that you can turn your articles into a video in a snap by simply pasting your content and selecting the related images. You can also add music of your choice to your videos. It’s a one-stop shop for videos anything from long-form ads, bite-size ads to invitations, branded intros, and promos. They also offer various tutorials to get you started. Invideo has a free version that you can export up to 60 videos to. The paid version starts at $ 20 per month to unlock the remaining exciting features.
Ripl is a good video editing app and website that allows you to create engaging and professional looking content for social media. With the help of Ripl, you can create anything from a story to static posts to promotional videos. It gives you a range of templates to choose from and access to over 500,000 images and videos that you can customize to suit your branding needs to create consistency across social media platforms. Once your content is ready, you can instantly push it from Ripl to multiple social media accounts and monitor performance using the built-in engagement metrics. Plus, you can schedule multiple posts in advance and share them from any device. Ripl has a 7-day free trial and the paid version starts at $ 14.99 per month.
- Video library:
Videoshop is a popular phone video editing app available on both iOS and Android that helps create videos on the go. If you are new to video editing, video shopping is a must. Aside from the basic features like text and filters, you can also change the speed to create slow motion videos and add transitions and animated titles to enhance your video. You can also customize the display and add voice-over for the video. It helps beginners get comfortable with optimizing videos by having a friendly interface and easy drag and drop functionality. The video has a watermark that can be removed by upgrading to the premium version.
Unfold is very popular with the masses for creating simple and elegant content. As one of the most popular video editing apps, it offers stylized templates and fonts that you can use to turn your videos and photos into aesthetic stories. Unfold has a branded kit that you can use to store your creative assets. You can set and add your branding colors to your palette, upload custom fonts, and sync logos and stickers for consistent branding. An app used by global giants like Apple and Prada to aid storytelling. It is considered the best application for video editing. It’s available for iOS and Android with in-app purchases starting at £ 65. This is a great price for a good video editing app.
Similar to Unfold, Mojo is another phone app for editing videos and creating visually engaging stories on social media. Mojo helps create minimalist, professional looking stories with short animations. Many formats and texts to choose from, it is suitable for any type of story and can be customized for Instagram, Facebook and Youtube. Mojo is a good free video editor app. However, in order to get access to all templates, you may need to upgrade to Mojo Pro. Mojo works better on IOS because the Android version doesn’t have all of the features yet.
Biteable is an online video editor for Android and IOS that is easy and fun to use. It’s a great place to create ads, statements, and other social media videos. You can create a video from scratch using your own photos and the animations available, or by choosing a professionally designed template. There are a variety of themes and templates to choose from, including the latest coronavirus videos used by brands to educate their audiences. Videos are watermarked on the free plan and there are 2 premium plans starting at $ 29 per month. However, you can save up to 50% if you choose the yearly billing option.
Clideo is one of the best video editing apps for beginners with basic features to simplify the process. The video creator has handy resolution presets for Instagram, Stories, Facebook, and Youtube, as well as an easy-to-use interface while keeping files safe. You can edit, trim, compress, merge, add memes, and use stop motion to create attractive videos. The files are protected because the videos are only saved for 24 hours and are also faster because they work in the browser. It’s a freemium site, meaning that both the free and paid versions start at $ 9 a month.
Have you seen these pictures where the waterfall appears to be moving while the other elements are still? It’s called animating a still image and this app will help you do that. Plotaverse is a “patented” phone app for video editing and a digital sharing platform that is available on all devices including IOS and Android PC. It brings images to life by converting still images to motion art with simple drag and drop animation. It’s a 4-app in one with Plotagraph (Photo Animator), Plotamorph (Photo FX Editor), Plota FX (Video FX Editor) and a Daily App Challenge (with a new image that needs to be animated every day ). This app helps create visually stunning movies with features like photo and audio overlay, real-time animation speed control, photo animation presets and Apple pencil pressure sensitivity. It’s a good free video editor app. So if you want to create cool pictures with effects, Plotaverse is the right app.
Introcave is a famous video editing app for intros on YouTube videos. Intros in videos have a bigger impact than we think. Intros grab attention and urge the viewer to watch the entire video. Introcave ensures that the intros are intriguing enough for your videos. With an extremely simple interface and a wide variety of templates, creating the intro is effortless and professional. The process consists of 3 simple steps. You choose the template that’s right for your brand, customize the font, add the colors to your logo, and download it. As simple as that! Introcave is a good video editing app with pre-made templates for different categories, durations, and specific customizations. In addition to intros, you can also create logo animations and outros for your various social media and game channels.
With a multitude of tools, apps, and websites, you’ll be spoiled for choice when it comes to getting your videos online for free. We wish you the best of luck on your video journey and hope this has given you some perspective on how to improve your videos for marketing.
Did we miss your favorite video editing software? Let us know in the comments below!