Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

In retail, it is inevitable that the old will be repackaged over and over again and marketed as new to the next generation of buyers. And so it is with the shop-in-shop strategy. These rooms are also known as branches within a store and are located in a larger retailer. They are hired from a manufacturer or wholesaler to exclusively sell a specific brand. Traditionally used …

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