For social media marketing to work, you need an audience. However, growing an audience is also one of the toughest things brands can do: compete with all of the other brands that your prospects and fans are following for reviews from family members and friends on their feeds.
Use the strategies in these Sprout resources to refine your strategy to expand your reach and successfully engage your social media audience.
Planning & strategy
Start with planning and strategy. Otherwise, you will fall into the trap of posting content aimlessly. Know who you want to reach and successfully plan how you want to reach them.
Who is your target audience?
Defining your target audience sounds easy, but it can be a challenge for marketers. Learn how to better understand your audience and find new ways to socialize with this guide
Who is using each network?
The first step in building an audience on social media is simply to find out who you want to target and what that audience is for your business. Is your brand’s target audience on Twitter, Pinterest, Facebook, or Instagram? This post will give you an overview of the social media demographics of each network.
How to Create a Content Marketing Strategy
Unless you are creating content that people want to see, it is difficult to convince people to follow you. Because of this, you need to create a content marketing plan that outlines what type of content you are creating on all of your social channels as well as your blog.
How to Create Achievable Social Media Goals
Setting goals for growing your audience on social media is a great way to keep up with your progress. That way, if you stand behind your goals, you can focus on stepping up your efforts and getting more followers. On the other hand, if you notice an increase or spike, you can go back and analyze what you did for the month that caused the increase.
How to grow your Facebook audience
There has been a lot of talk about Facebook’s ever-changing algorithm, but it is still more than possible to get new fans on the network. Follow these helpful strategies to learn more.
Post the right content
Facebook feeds are jam-packed with content from brands that people follow, as well as their friends, co-workers, and every other connection. If you want to grow your audience, you need people to share your content. The question is, what do you need to post to get people to share?
Invest in Facebook Ads
Facebook collects a lot of data about its users, including demographics, educational level, interests, hobbies and more. As an advertiser, you can use this information to target your message to your specific audience. This guide will walk you through how to set up and run your first Facebook ad campaign.
Increase your organic reach
Your Facebook strategy doesn’t have to depend entirely on paying for ads. Despite Facebook’s shrinking organic reach for brands, it’s still possible to get greater organic reach for your content. Here are some tips to get your content in front of an audience without paying for it.
How to grow your Instagram audience
The competition for customer attention on Instagram is fierce. With the right strategies, you can build engaging audiences made up of attorneys and prospective clients.
Master the art of hashtags
Hashtags are one of the most effective ways to increase the visibility of your posts on Instagram. However, not all hashtags are created equal. You need to know which hashtags to use and how to use them strategically.
Attract the right audience
Having followers is nice, but what’s even better is getting followers who are engaged in your brand. Follow this walkthrough to learn how to get important Instagram followers.
Spread the word about your account
It’s hard to get followers when no one knows your brand is even on Instagram. How do you promote your Instagram account? Use the tips and tactics in this article!
How to Grow Your Twitter Audience
The fast pace of Twitter makes it a great way to reach an audience that is checking into the social world throughout the day. It also means that there is a lot of competition for attention. So try to highlight these strategies.
Create engaging content
Getting shares of likes and retweets can help build your audience on Twitter. Try these tips to create more engaging Twitter content.
Use proven tactics
There’s really no secret to growing your audience on Twitter. We’ve outlined simple steps you can take to get more Twitter followers. Spoiler alert: it takes work.
Target the right followers
As with any other social network, the number of followers is not as important as the number of engaged followers. Change your setting from “How do I get more followers?” to “How do I build a community?”
More tips on how to grow social media
Some social media marketing tactics are universal and not specific to a network. If you’re looking to improve your overall social media presence, these articles are for you.
Understand the viral content
Is it realistic for any brand to go viral? Find out how to start creating sharable content on any social platform.
Increase your presence
The bigger your brand’s social media presence, the easier it is for you to grow your audience across different networks. Use these tips to build a recognizable social presence that can continue to attract new audiences.
Focus on engagement
One of the best ways to grow your audience on a social network is to get involved. The more people engage with your content, the more likely it is that social media algorithms will recommend your account. Use these tips to help keep your audience engaged.