Shamrock Capital Acquires Bayard Promoting

Shamrock Capital, the parent company of Adweek, has acquired Bayard Advertising, based in New York, which specializes in recruitment marketing. Founded in 1923 on Bayard Street in Lower Manhattan, Bayard offers a range of services including branding, creative strategy, digital media strategy, programmatic buying, social media engagement, and more. “For almost 100 years, Bayard has been …

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